Lesaffre is a global leader in fermentation and biotechnology. The group provides essential solutions for planning, nutrition, health, and many industrial sectors. With an international presence and a strong DNA of innovation, Lesaffre is now accelerating its digital transformation to modernize its B2B processes and harmonize its practices across the group.
e-commerce
Lesaffre, a world leader in fermentation and microorganisms, already had some initial B2B digital capabilities, but wanted to strengthen and harmonize its systems to meet the most advanced digitalization standards. In addition to traditional contact channels such as email, telephone, SMS, and WhatsApp, several local digital initiatives had also been implemented within subsidiaries and were in the process of being integrated across the group.
The group was therefore looking for a more modern and structured alternative that would give its customers, distributors, and industrial partners independent access to a dedicated platform. Beyond simple order taking, the need revolved around three key self-service pillars: product content management (technical, regulatory, and marketing documentation), access to personalized offers and prices based on contracts, and comprehensive order tracking. The goal was to move away from manual channels that were difficult to industrialize and offer a unified, scalable, and consistent B2B experience across the group.
Lesaffre needed a unified and flexible technological foundation capable of complementing and optimizing its existing digital ecosystem. The challenge was to harmonize practices, ensure consistency of flows, and support an industrial organization deployed internationally, while offering teams and customers a modern, scalable platform adapted to the specific local characteristics of each market.
DJUST enabled the group to simplify, automate, and modernize its B2B digitization model through:
Replace scattered exchanges (emails, text messages, WhatsApp) with a unified, seamless, and fully digitalized process. Customers can now place orders directly from an ergonomic, structured B2B portal that is available at any time. This change centralizes requests, reduces errors, speeds up processing, and provides a much more professional and consistent purchasing experience for all subsidiaries.
Give buyers complete visibility of available samples and allow them to easily create a sample request directly from the platform. Once the sample request has been initiated, Lesaffre teams validate and process it to ensure that the samples are sent to the customer. This process, which was previously manual and time-consuming, is now fully streamlined, accelerated, and carried out via the platform. Thanks to the sample request interface, customers can initiate their requests in just a few clicks.
Provide customers with centralized access to all legal, technical, and marketing documents related to products. Each customer automatically finds the documentation corresponding only to the references in their catalog, which simplifies information searches, increases transparency, and improves autonomy in the purchasing cycle.
Provide a single interface allowing customers to view all their orders, regardless of the channel used. This centralization offers a clear, comprehensive view that is accessible at any time, facilitating tracking, reassurance, and day-to-day purchase management.
A long-term roadmap: new projects are already underway with Lesaffre, including the expansion of the platform to other countries and ongoing developments to continuously meet the needs of their teams and customers.
By centralizing B2B order processes, automating critical flows, and offering a modern shopping experience, Lesaffre is strengthening its operational efficiency and unifying its digital approach on a global scale.
DJUST thus enables the group to standardize its practices, while allowing the flexibility necessary to address the specificities of its local markets.
The result: robust, scalable B2B digitization that is consistent with Lesaffre's international ambitions.
“Thanks to DJUST, we are digitizing order taking and increasing the efficiency of our operations by adopting a rational, international approach with the aim of offering our distributor and industrial customers a seamless digital shopping experience.”
Pierre Sinturet, Director of E-commerce Digital Marketing
e-commerce
Lesaffre, a world leader in fermentation and microorganisms, already had some initial B2B digital capabilities, but wanted to strengthen and harmonize its systems to meet the most advanced digitalization standards. In addition to traditional contact channels such as email, telephone, SMS, and WhatsApp, several local digital initiatives had also been implemented within subsidiaries and were in the process of being integrated across the group.
The group was therefore looking for a more modern and structured alternative that would give its customers, distributors, and industrial partners independent access to a dedicated platform. Beyond simple order taking, the need revolved around three key self-service pillars: product content management (technical, regulatory, and marketing documentation), access to personalized offers and prices based on contracts, and comprehensive order tracking. The goal was to move away from manual channels that were difficult to industrialize and offer a unified, scalable, and consistent B2B experience across the group.
Lesaffre needed a unified and flexible technological foundation capable of complementing and optimizing its existing digital ecosystem. The challenge was to harmonize practices, ensure consistency of flows, and support an industrial organization deployed internationally, while offering teams and customers a modern, scalable platform adapted to the specific local characteristics of each market.
DJUST enabled the group to simplify, automate, and modernize its B2B digitization model through:
Replace scattered exchanges (emails, text messages, WhatsApp) with a unified, seamless, and fully digitalized process. Customers can now place orders directly from an ergonomic, structured B2B portal that is available at any time. This change centralizes requests, reduces errors, speeds up processing, and provides a much more professional and consistent purchasing experience for all subsidiaries.
Give buyers complete visibility of available samples and allow them to easily create a sample request directly from the platform. Once the sample request has been initiated, Lesaffre teams validate and process it to ensure that the samples are sent to the customer. This process, which was previously manual and time-consuming, is now fully streamlined, accelerated, and carried out via the platform. Thanks to the sample request interface, customers can initiate their requests in just a few clicks.
Provide customers with centralized access to all legal, technical, and marketing documents related to products. Each customer automatically finds the documentation corresponding only to the references in their catalog, which simplifies information searches, increases transparency, and improves autonomy in the purchasing cycle.
Provide a single interface allowing customers to view all their orders, regardless of the channel used. This centralization offers a clear, comprehensive view that is accessible at any time, facilitating tracking, reassurance, and day-to-day purchase management.
A long-term roadmap: new projects are already underway with Lesaffre, including the expansion of the platform to other countries and ongoing developments to continuously meet the needs of their teams and customers.
By centralizing B2B order processes, automating critical flows, and offering a modern shopping experience, Lesaffre is strengthening its operational efficiency and unifying its digital approach on a global scale.
DJUST thus enables the group to standardize its practices, while allowing the flexibility necessary to address the specificities of its local markets.
The result: robust, scalable B2B digitization that is consistent with Lesaffre's international ambitions.
“Thanks to DJUST, we are digitizing order taking and increasing the efficiency of our operations by adopting a rational, international approach with the aim of offering our distributor and industrial customers a seamless digital shopping experience.”
Pierre Sinturet, Director of E-commerce Digital Marketing
