Paris, France – October, 1st, 2025 – DJUST, the European SaaS leader in designing digital platforms for B2B, today announced the closing of a Series A extension round of 7 million euros.
This follows its €12 million Series A round announced two years ago. The round was led by New Enterprise Associates, Inc. (NEA), with continued support from historical investors Elaia partners, and joined by Speedinvest, the pan-European investment fund, as a new participant.
This new operation will enable DJUST to accelerate its core mission: modernizing and simplifying the online journey for B2B players, from order taking to payment. Today, the company manages 1.5 billion transactions per year for its customers and aims to reach 3 billion by 2026. To achieve this, DJUST is focusing on innovation to meet this challenge, with the introduction of new AI agent and payment features, with the aim of consolidating its position as a European benchmark in the sector.
Companies face the challenges of agentic commerce: DJUST deploys its strategic expertise
The introduction of agentic AI opens up new opportunities for businesses, particularly in real-time personalization of the customer journey. According to Gartner, 33% of companies will incorporate agentic AI by 2028, compared to less than 1% today. This shift opens up new possibilities for B2B players to further streamline their customer journey and align with new B2C trends, while maintaining B2B-specific standards.
With this fundraising extension, DJUST's co-founders, Arnaud Rihiant, a founding member of Mirakl, and Eric Gaudin, are once again focusing on innovation to respond to new changes in the sector, with the upcoming development of a suite of AI agents that will be available to their customers. This new technological building block will enable new use cases powered by AI, particularly to streamline and simplify order taking, and ultimately improve productivity. The company also announces the introduction of a new feature on its platform: DJUST Pay. By offering the ability to integrate 100% B2B-specific payment methods directly into its e-commerce platform, DJUST aims to enable its customers to streamline, personalize, and better anticipate cash flow with online payments.
The introduction of DJUST Pay and the AI Agent suite takes the solution to the next level, with an end-to-end platform capable of resolving all customer pain points, regardless of the company's size or industry. With these new technological building blocks, DJUST will be able to support companies in their digitalization ambitions at all levels, while getting ahead of the AI revolution.
“B2B continues to transform with AI. Professionals expect turnkey and scalable solutions to address the sector's increasingly complex challenges. With the DJUST teams, we are focusing on innovation to support the sector, and the deployment of a suite of AI agents, or even an integrated payment solution, seem to us to be the new essential building blocks for increasing productivity and cash flow, regardless of a company's size or sector of activity.
As part of this new financial transaction, we are delighted to see our long-standing investors renew their confidence in our technology and approach, as well as Speedinvest, to pursue our mission: to be the partner that supports companies in their digitalization on an international scale.”
Arnaud Rihiant, Founder & CEO at DJUST Pay
DJUST continues its growth in Europe and beyond
The company, which now has more than 50 employees, supports around fifty clients, ranging from independent carpenters to Eiffage and Franprix. DJUST has enabled these organizations to address challenges in structuring their B2B platforms and improving processes, with a turnkey platform that adapts to the needs of all business sectors.
The company, which has experienced rapid growth since its €12 million funding round in 2023, intends to preserve its core values by maintaining its headquarters and teams, particularly its R&D, in France. Furthermore, DJUST will accelerate its activities in the Netherlands, Belgium, and Luxembourg, and also expand into new European markets such as Spain, Italy, Germany, and the UK. With this new investment, the company intends to pursue its goal of becoming the European champion of digital B2B commerce by accelerating product development and continued growth.
“As a partner of DJUST during the Series A round in 2023, and since then, we have been impressed by the team’s ability to develop and scale its all-in-one operational platform. We are delighted to lead this second round and continue our partnership and support as DJUST strives to build the future of agentic B2B commerce.”
Philip Chopin, Partner at NEA.
“As a long-standing partner of DJUST, we have confidence in the team and the potential of the new DJUST Pay module. It marks an important step in offering a modern, end-to-end B2B commerce platform, and we are pleased to continue our support.”
Xavier Lazarus, Partner at Elaia Partners
"We are delighted to join DJUST alongside its existing investors. What convinced us was not only the strength of the team and the traction it has developed so far, but also its clear vision for the future. We are convinced that AI and seamless payments are the next step for B2B commerce, and DJUST is uniquely positioned to lead this transformation."
Wissam Nasreddine, Partner at Speedinvest.
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About DJUST
DJUST is a powerful, modular B2B commerce platform that enables smarter sales to B2B customers and increases productivity across the entire organization. The platform enables leading distributors, retailers, and manufacturers to eliminate system silos, digitize manual processes, and uncover new growth opportunities. It's more than just a flexible ordering system; it's a building block that future-proofs any business through scalability and continuous innovation. Supported by a global network of partners, DJUST offers a human-scale enterprise with more than 50 B2B digital commerce experts across Europe.
For more information, please visit: https://djust.io
About NEA
New Enterprise Associates, Inc. (NEA) is a global venture capital firm focused on helping entrepreneurs build transformative businesses at various stages, across industries, and geographies. Founded in 1977, NEA manages over $25 billion in assets as of December 31, 2022, and invests in technology and healthcare companies at all stages of their lifecycle, from seed to IPO. The firm's investment experience includes over 270 initial public offerings of portfolio companies and over 450 mergers and acquisitions.
For more information, please visit www.nea.com.
About Elaia
Founded in 2002, ELAIA Partners currently manages over €125 million, primarily through a FCPR (Fund for Investments in Private Equity) raised in 2003 from industrial, institutional, and private investors and management delegations granted by 123Venture, Neotec, and Crédit Agricole Private Equity. Elaia Alpha, a seed fund raised in 2012 from the Fonds National d’Amorçage (FNA), managed by CDC Entreprises, as part of the Investments for the Future Program (PIA), the European Investment Fund, Pactinvest (SMABTP Group), and digital economy entrepreneurs.
For more information, please visit https://www.elaia.com
About Speedinvest
Speedinvest is a European venture capital fund with €1 billion in assets under management and 40 investors based in Berlin, London, Munich, Paris, and Vienna. With its sector-specific teams, Speedinvest finances seed-stage startups with Europe's most innovative technologies.
Speedinvest and its in-house operational experts support startups and entrepreneurs with business development, human resources, and expansion into the US market. Wefox, Bitpanda, GoStudent, Wayflyer, Open, CoachHub, Schüttflix, TourRadar, Adverity, and TWAICE are among the many startups that make up the fund's portfolio, which currently numbers over 300.
For more information: www.speedinvest.com
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