Boost B2B growth with DJUST, a modern and powerful e-commerce platform

For more than 40 years, ABC Équipements Collectivités has supported local authorities, businesses, and public-access venues with the sustainable design and fit-out of shared spaces. A specialist in urban furniture, out-of-home waste management, and everyday functional equipment, ABC designs, distributes, and supplies robust, durable solutions that meet regulatory requirements (including AGEC, accessibility, safety, and intensive-use standards).

Committed to an eco-responsible approach, ABC prioritises ranges featuring recycled and recyclable materials, largely sourced from French and European manufacturing, and aligned with a circular economy mindset and long-term performance.

The challenge: regain online performance and accelerate B2B e-commerce growth

ABC Équipements Collectivités relied on an e-commerce solution that gradually became misaligned with its B2B objectives. Over time, major issues emerged—both technical and commercial:

• Insufficient technical performance: a slow, unstable website that was complex to maintain day-to-day.
• Limited B2B flexibility: difficulty supporting B2B-specific needs such as quotes, customer accounts, complex catalogues, and multiple product references.
• Declining digital visibility: SEO ranking losses, reduced qualified traffic, and weaker performance on strategic keywords.
• Direct business impact: decreased online revenue and early signs of customer portfolio erosion.

To reverse this trend, ABC needed a new digital growth lever able to:

• Restore online market share and visibility among existing customers and prospects.
• Provide a professional, frictionless, omnichannel buying experience suited to public and private procurement.
• Acquire new customers while strengthening loyalty through an optimised digital journey.
• Automate low-value, time-consuming processes so teams could focus on advisory services, project support, and business development.

The DJUST solution: a scalable B2B e-commerce platform built for performance

To meet these goals, ABC selected DJUST to fully replatform its e-commerce activity. The objective was clear: a modern, flexible, ERP-connected B2B platform designed to support long-term online growth.

Process automation and sales productivity

Thanks to DJUST’s native ERP integration, ABC can streamline key workflows and reduce manual operations, including:

• Customer and order data synchronisation
• Real-time access to commercial information
• More reliable data flows and higher team productivity

Sales teams now work from a single, centralised tool, allowing them to prioritise higher-value activities.

SEO foundations to rebuild organic visibility

DJUST supported ABC in strengthening on-page SEO fundamentals, including:

• Improved meta descriptions
• Enriched category and supplier descriptions
• Clearer product data structure

These actions enable ABC to progressively recover Google visibility and improve rankings on strategic keywords related to urban furniture and equipment for local authorities.

A redesigned B2B user experience, ready for multi-store expansion

DJUST delivered a multi-store architecture with a centralised back office, designed to ultimately manage two distinct websites—ABC and ACODIS—within one environment. Data is synchronised and accessible in a single place, simplifying commercial reporting and decision-making.

Key B2B features include:

• Wishlists / favourites
• Online quote requests and quote management
• Product variants (up to 4 variants per product)
• Customer account creation from the website
• Enhanced on-site search (product name, catalogue reference, supplier reference)
• DJUST Pay integration to simplify online payments

Expected outcomes: stronger performance, more autonomy, and renewed growth

The full replatforming is designed to deliver measurable gains across three strategic areas:

A structured, long-term digital strategy

By choosing DJUST, ABC Équipements Collectivités is turning a legacy technology constraint into a strategic opportunity. With a modern, connected, high-performance B2B e-commerce platform, the company is set to rebuild digital visibility, improve operational efficiency, and establish the foundations for sustainable online growth.

“With DJUST, our goal is to strengthen our position in the online market while deeply modernising our commercial organisation. The platform will be fast, intuitive, and above all able to adapt to our needs. We expect it to become a true growth driver.”‍

Pierre Raveneau – Managing Director

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