How to choose the right sales channels for your B2B business

Choosing the best B2B sales channels is not about following trends —it is about finding what works for your business situation and customer needs.

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Here is a practical approach to building your channel strategy

This checklist provides a structured approach to building an effective B2B sales channel strategy. It helps you understand how your customers prefer to buy, assess product complexity, evaluate scalability and automation opportunities, and anticipate channel conflicts and margin impacts. A practical framework to test, compare, and optimize your sales channels based on real performance—not trends.

Download this checklist to discover:

How your B2B customers really prefer to buy, and which sales channels best fit their behavior

Which sales channels align with your product, margins, and growth objectives, including scalability and automation potential

How to test, measure, and optimize each channel, using clear performance metrics before scaling

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Future of B2B payments

Business-to-business (B2B) payments are in the middle of a huge transformation.

Boost your revenue across your B2B channels

Business-to-business (B2B) eCommerce is surging—in the US alone, it is forecasted to grow from $1.7 trillion in 2021 to $3 trillion by 2027, accounting for 24% of all B2B sales.

Taking the jump into modern B2B Commerce

Many companies have invested heavily in legacy systems and infrastructure that may not be compatible with modern B2B eCommerce platforms today. Upgrading or integrating these systems can be complex, time-consuming, and costly, but it doesn't have to be. Read this step-by-step guide to making your transition simple and efficient.