Healthcare is a sector like no other. While most industries suffer from inevitable slow periods of fluctuating sales, Healthcare bucks the trend, instead promising stable growth and consistent demand. Even before the world had even heard of ‘COVID-19’, middle-income families were spending more and more on their health.

But as the industry grows, so too does the competition, which makes standing out from the crowd difficult. Still, the pace of change in the Healthcare industry is often slow, and that presents an opportunity for B2B companies who are willing to move fast. Those who invest in digital commerce to offer Healthcare organizations a seamless buying experience are the ones who will survive the longest.