The B2B fashion industry never stops evolving. After an extremely profitable decade, the global fashion industry saw a sharp downturn during the Covid-19 pandemic, with the absence of many of the usual incentives to purchase.
But after two years of upheaval, the sector is gradually bouncing back, and must now adapt to the new world.
Digital commerce is more vital than ever, current events continue to wreak havoc on supply chains, and customer priorities have altered - but the behavior of B2B buyers has too.
Investing in eCommerce gives wholesale fashion brands the agility they need to tackle these changing parameters.
