DJUST Raises €7M to Strengthen Its European Leadership

October 1, 2025 – DJUST, the European SaaS leader specializing in digital platform design for B2B, announces the closing of a €7 million funding extension.

Two years after announcing a €12 million Series A, this extension is backed by New Enterprise Associates, Inc. (NEA) and Elaia partners, existing investors, and joined by Speedinvest, the pan-European investment fund, as a new participant.

This new round will allow DJUST to accelerate its core mission: modernizing and simplifying the B2B online journey, from order placement to payment. Today, the company manages €1.5 billion in transactions annually for its clients and aims to reach €3 billion by 2026. To achieve this, DJUST is focusing on innovation to meet this challenge, introducing new AI agent and payment features with the goal of cementing its position as the European benchmark in the sector.

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Companies facing the challenges of agentic commerce: DJUST deploys its strategic expertise 

The introduction of agentic AI opens up new perspectives for companies, particularly in real-time customer journey personalization. According to Gartner, 33% of enterprises will include agentic AI by 2028, compared to less than 1% today. A shift that opens up a world of possibilities for B2B players to further streamline their customer journeys and align with new B2C trends, while maintaining the specific standards of B2B. 

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With this funding extension, the co-founders of DJUST, Arnaud Rihiant, a founding member of Mirakl, and Eric Gaudin, are once again betting on innovation to address the sector's shifting landscape, with the upcoming development of an AI agent suite that will be available to their clients. This new technological component will enable new AI-powered use cases, particularly to streamline and simplify order processing, ultimately boosting productivity. The company is also announcing the introduction of a new feature on its platform: DJUST Pay. By offering the integration of payment methods fully tailored to B2B directly within its e-commerce platform, DJUST aims to help its clients streamline, personalize, and better anticipate cash flow through online payments. 

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The introduction of DJUST Pay and the AI Agent suite elevates the solution to the next level, creating an "end-to-end" platform capable of resolving all client pain points, regardless of the company's size or industry. With these new technological building blocks, DJUST will be able to support companies in their digitalization ambitions at every level, while staying ahead of the AI revolution. 

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"B2B continues to transform with AI. Professionals expect turnkey, scalable solutions to address the sector's increasingly complex challenges.
Together with the DJUST teams, we are betting on innovation to support the sector. The deployment of an AI agent suite and an integrated payment solution feels like the essential new building blocks for gaining productivity and improving cash flow, regardless of a company's size or industry. 

As part of this new financial round, we are delighted to see our existing investors renew their confidence in our technology and approach, alongside Speedinvest, as we continue our mission: to be the partner that supports companies in their digitalization on an international scale."

Arnaud Rihiant, Founder & CEO at DJUST "

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DJUST continues its growth in Europe and beyond

The company, which now has over 50 employees, supports around fifty clients, ranging from independent carpenters to Eiffage and Franprix. DJUST has enabled these organizations to address challenges related to structuring their B2B platforms and improving processes with a turnkey platform that adapts to the needs of all business sectors. 

The company, which has experienced rapid growth since its €12 million funding round in 2023, intends to preserve its DNA by keeping its headquarters and teams, particularly its R&D, in France. Furthermore, DJUST will accelerate its activities in the Netherlands, Belgium, and Luxembourg, while also expanding into new European markets such as Spain, Italy, Germany, and the UK. With this new operation, the company aims to pursue its goal of becoming the European champion of digital B2B commerce by accelerating product development and continuing its growth. 

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"As a partner to DJUST since their Series A round in 2023, we have been consistently impressed by the team's ability to develop and scale their all-in-one operational platform. We are thrilled to lead this second round and to continue our partnership and support as DJUST works to build the future of agentic B2B commerce."
Philip Chopin, Partner at NEA.

"As a long-standing partner of DJUST, we have full confidence in the team and the potential of the new DJUST Pay module. It marks a significant milestone in delivering a modern, end-to-end B2B commerce platform, and we are pleased to continue our support."
Xavier Lazarus, Partner at Elaia Partners

"We are delighted to join DJUST alongside its existing investors. What convinced us was not only the strength of the team and the traction they have achieved so far, but also their clear vision for the future. We are convinced that AI and seamless payments are the next frontier for B2B commerce, and DJUST is uniquely positioned to lead this transformation."
Wissam Nasreddine, Partner at Speedinvest. 

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About DJUST

DJUST is a high-performance, modular B2B commerce platform that enables companies to sell smarter to B2B customers and boost productivity across the entire organization. The platform empowers leading distributors, retailers, and manufacturers to break down system silos, digitize manual processes, and uncover new growth opportunities. It is more than just a flexible ordering system; it is a foundational building block that future-proofs any business through scalability and continuous innovation. Backed by a global network of partners, DJUST offers a human-scale enterprise with over 50 B2B digital commerce experts across Europe.

For more information, please visit: https://djust.io 

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About NEA

New Enterprise Associates, Inc. (NEA) is a global venture capital firm focused on helping entrepreneurs build transformative businesses across multiple stages, sectors, and geographies. Founded in 1977, NEA had over $25 billion in assets under management as of December 31, 2022, and invests in technology and healthcare companies at all stages of their lifecycle, from seed stage to IPO. The firm's investment track record includes more than 270 portfolio company IPOs and over 450 mergers and acquisitions.

For more information, please visit www.nea.com.

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About Elaia

Founded in 2002, ELAIA Partners currently manages over €125 million, primarily through a venture capital fund (FCPR) raised in 2003 from industrial, institutional, and private investors, as well as management mandates granted by 123Venture, Neotec, and Crédit Agricole Private Equity. It also manages a seed fund, Elaia Alpha, raised in 2012 from the National Seed Fund (FNA)—managed by CDC Entreprises as part of the Investments for the Future Program (PIA)—the European Investment Fund, Pactinvest (SMABTP Group), and entrepreneurs from the digital economy.

For more information, please visit https://www.elaia.com 

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About Speedinvest

Speedinvest is a European venture capital firm with €1 billion in assets under management and 40 investors based in Berlin, London, Munich, Paris, and Vienna. With teams specialized by sector, Speedinvest funds early-stage startups developing Europe's most innovative technologies. Speedinvest and its in-house operational experts support startups and entrepreneurs with scaling their operations, human resources, and expansion into the US market. Wefox, Bitpanda, GoStudent, Wayflyer, Open, CoachHub, Schüttflix, TourRadar, Adverity, and TWAICE are among the many startups in the firm's portfolio, which now includes over 300 companies.

Learn more at: www.speedinvest.com 
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