published on
April 18, 2024
B2B eCommerce is a fantastic way to reach new customers, expand your business internationally, and diversify your income. But shifting to eCommerce is a big move, and you need the right partner to make it work. With the wrong eCommerce vendor, you can miss out on sales opportunities and run into costly issues.
That is why we have put together this guide to help you choose the perfect eCommerce vendor for your online B2B sales process. Below, we walk you through crafting an eCommerce request for proposal (RFP) and provide an RFP sample template to kickstart your journey.
Before we dive in, let’s take a look at the most important things you need to know.
With that out of the way, let's get into the nitty-gritty — starting with why you need an eCommerce RFP in the first place!
There are two key times to consider distributing a B2B eCommerce RFP: when you are looking for a new eCommerce platform and when you want to switch from your existing platform to a new one, otherwise known as replatforming.
Writing an RFP for a new eCommerce platform helps you:
If you are switching from your current eCommerce platform to a new one, writing an RFP enables you to:
The first step in creating an RFP is to outline the goals and timeline for your eCommerce rollout.
The goals you want to achieve with an eCommerce platform set the stage for your entire RFP process. Here are some goals you will want to define:
The RFP process can take several months from start to finish. After that, it might take a few more months for you and your vendor to get your new eCommerce solution up and running.
Since this is a lengthy process, it is important to be realistic with your expectations.
Here is what to expect for the RFP process:
Expert advice: In your RFP, specify your preferred timeline for implementation. You can also ask vendors about their usual turnaround times.
Implementation time can vary greatly based on how complex your project is; timelines up to a year are fairly common. But here at DJUST, we pride ourselves on implementing projects in an average of four months.
Now, it is time to draft an eCommerce platform RFP. To give you a head start, we have created an eCommerce RFP template that explains everything you should include.
Kick off your RFP with an introduction section that gives vendors a snapshot of your business and what you are looking for.
Here is what to include:
Next, briefly outline what you require from a B2B eCommerce solution. You will go into more depth on these points later, but here, make sure to cover:
Here, you build on your scope of work by outlining the technical specifications of your desired eCommerce platform. Make sure to mention:
Expert advice: We recommend requesting a cloud-based or software-as-a-service (SaaS) solution with headless architecture in your RFP.
SaaS eCommerce platforms can scale easily and often get updated with new features. Plus, since the vendor handles software maintenance, you can focus on growing your business.
As for headless architecture, this enables you to host multiple storefronts for different customers or markets — crucial for success in B2B. All your storefronts are connected to the same back-end platform, making it easy to manage stock, orders, and more.
Next, provide a detailed list of the features your B2B eCommerce platform must have. (You will have already outlined these in the scope of work section.)
Here are the features and functionalities to consider:
Expert advice: Prioritize your customers’ needs when defining requirements. Features like real-time order tracking, support for various payment methods, and one-click re-ordering will help keep customers happy.
In this section, describe the user experience you want for your sales team, fulfillment staff, and customers. You can discuss:
If you are migrating from an existing eCommerce platform, it can be helpful to give specific examples of what you like and dislike about your current platform’s user experience. You might also want to analyze your competitors’ eCommerce storefronts to see what you admire or think could be better for users.
Here, specify your requirements around integrating with existing software systems, such as CRM, ERP, inventory management, accounting, and other tools. Provide a list of the tools your business currently uses and highlight any data that must be shared with your eCommerce platform.
Where possible, include specifics about how data should be shared and any API requirements — for example, whether you need real-time syncing between your CRM and eCommerce platform or batch updates at set intervals. Including these specifics can get your new platform up and running faster.
Next, identify your requirements for data encryption and platform security.
Think about who should have access to what (which you can control through role-based access), adding extra layers of security (such as multi-factor authentication), and making it easier for users to log in (with single sign-on).
Also, consider requiring vendors to have a solid information security certification. Also, ask that they include SSL certificates for data protection.
If your business must comply with specific privacy regulations — such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA) — make sure to mention that, too.
Here, spell out how well you expect the platform to perform regarding transaction processing speeds and the ability to handle large traffic volumes.
After that, share what qualifications, experience, and credentials you expect from potential vendors.
You might want to ask vendors about their track record in delivering B2B eCommerce solutions and request they provide examples or client feedback in their proposals. You can also ask about other businesses they serve in your industry.
In this section, you will go into detail about your desired timeline for implementation, with key dates for all milestones.
You should also list the expected deliverables for the project — including not only the eCommerce platform but also any ongoing support, training, and maintenance requirements.
Here, clearly state your project budget and any constraints you have that could impact vendors’ proposals for your eCommerce website.
If you prefer a specific pricing model, such as subscription-based pricing or per-transaction fees, specify that as well.
It is also a good idea to ask vendors to state whether they have additional costs for ongoing support or future integration requests.
Next, explain the criteria you will use to evaluate the eCommerce site proposals you get.
You might look at:
Remember to set a deadline for proposal submissions and tell shortlisted vendors when they can expect to hear back from you. Also, note whether you have specific needs for additional presentations, such as an in-person demonstration.
In this second-to-last section, you will include any legal and contractual requirements that your selected vendor must agree to. These can include indemnification clauses, agreements about intellectual property rights, termination clauses, and confidentiality agreements.
Finally, provide contact details for RFP questions and proposal submissions. Include the name, title, email address, and phone number of the primary point of contact for your RFP process.
Expert advice: The more detailed your RFP is, the better your vendor selection process will go.
If you are not up-to-date with all the eCommerce options out there and are unsure what features you need, begin by explaining what is not working with your current system. This will give vendors enough context to have their teams ask the right questions to better understand your needs and what features of theirs might help.
Once your RFP is finished, share it with vendors so they can start working on their proposals.
There are three main ways to distribute your RFP:
Writing an RFP for a B2B eCommerce platform is a key step if you want to establish or enhance your business’s online presence.
To get proposals that fit your needs, clearly define your goals, outline the project scope, lay out your timeline for implementation, and list the technical details you need from your eCommerce solution.
Once your RFP is ready, you can send it directly to vendors or share it through various industry outlets to start attracting proposals.
RFP stands for request for proposal. It is a document you create that describes the project you want a vendor to complete for your business. Vendors can reply to an RFP with proposals for you to evaluate.
A request for proposal (RFP) is a formal document that your business issues to solicit proposals for a project from potential vendors. It outlines the project’s requirements, your budget, and how you will select your vendor, among other information.
Key elements of an eCommerce RFP include an introduction and background, project scope, technical and functional requirements, integration requirements, vendor qualifications, budget and pricing details, and submission guidelines.
published on
February 7, 2024
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published on
April 8, 2024
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published on
January 30, 2024
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