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Founded in 2020, DJUST quickly established itself as a leader in B2B commerce solutions.
With its network of more than 1,200 shops located mainly in the Ile-de-France, Lyon and Mediterranean regions, Franprix has launched a major transformation of the in-store ordering process. The aim of this initiative is to optimise shelf availability and enhance the in-store offer.
Replenishment
Franprix has identified several critical challenges in managing its in-store replenishment and offering:
1. Restrictive internal processes and obsolete platform
The ordering processes were cumbersome and the existing tool obsolete, making it difficult for shops to place orders.
2. Difficulty maintaining stock levels
The tool did not provide the key information needed to place rational orders based on the delivery offer and sales forecasts, which could lead to stock-outs or excess stock.
3. Limited visibility of the franprix offer and low promotional commitment
The method of highlighting products in the Franprix catalogue was not sufficiently optimised, which limited visibility on the permanent range and complicated the management of range movements (new products, switches, return from long out-of-stocks).
To meet these challenges, Franprix has set up an innovative replenishment platform. This solution aims to:
With this platform, shops can place their orders in two simple steps:
1. A product replenishment step from the shelves by scanning the products already on the shelves.
The shop sees all the important information it needs to place orders directly on the tool: real-time stock data, product recommendations, recommendations on quantities, identification of replacement products for products that are out of stock for a long time, etc.
This step makes it possible to add intelligence to the shelf management process, thanks to a new decision-making aid, and to order new references, such as promotions or seasonal products.
2. An Order Control Stage, Carried Out on the Website
In a second stage, shop staff can add to the order without being on the shelf. This control of the order did not exist before at Franprix and now makes it possible to ensure the operational consistency of the order (stock coverage and consistency with the shop's purchasing budget).
This step enables the shop to have the most relevant assortment (seasonal products, better-managed out-of-stocks situations, etc.).
The platform offers an intuitive interface that can be accessed on different devices (mobile, Zebra, computer), enabling shop staff to place orders directly from the shelf.
Products can be scanned with access to complete and detailed product sheets, and orders can then be finalised on the computer with multi-criteria search options.
This solution facilitates collaboration between the various parties involved in the ordering process, ensuring improved availability and better control of stock levels.
Shops benefit from access to detailed product sheets, offering enhanced visibility of products to be ordered. The information highlighted is key to the decision as to whether or not to stock a product in the shop.
The platform enables orders to be placed at the optimum time, according to the different warehouses, thanks to a precise schedule and a visual representation of the categories of products to be ordered (for example, groceries twice a week, frozen foods once a week).
This schedule is visible from the platform's home screen, enabling the shop to know instantly which orders to place and when they will be received, without having to check the logistics schedules in detail.
This approach ensures a better understanding of what's on offer in shop, speeds up the introduction of new products and seasonal items, and helps to boost sales in shops and for the franprix brand.
The platform incorporates features to strengthen shop commitment to promotions, by simplifying commitment tracking directly from the home screen.
Outstanding orders are directly visible, making it easy for shops to understand the quantities on hand and the quantities remaining to be ordered.
For example, Christmas chocolates are ordered 8 months in advance. Outstanding orders for these products are recalled at the beginning of November via the platform so that the shop can potentially reduce orders for permanent chocolate products.
The platform also facilitates product selection by offering clear visibility of the price, the promotional mechanism (customer or shop) and the delivery date.
In franprix shops, there is a major cash flow and space issue, which franchisees can better manage by optimising the management of promotions on the platform.
What’s more, the DJUST platform makes it possible to adapt the promotional offer according to the size of the shop — for example, the promotional offer will be greater in a supermarket-type shop than in a convenience store.
Deployment of the DJUST platform began with pilot shops before being rolled out nationwide. The results of the roll-out are positive and the national roll-out was completed in June 2025:
100% of orders in Franprix shops are now placed on the platform.
Initial feedback has been very positive:
“Quick learning curve”, “Little training required”, “Immediate effect on shop holdings”,
“An average of more than 200 additional products ordered on the first order”
What’s more, the intuitive interface means that teams can quickly get to grips with the tool, even when staff turnover is high.
This success not only helps to improve Franprix's operational performance, but also strengthens franchisee loyalty and attracts new entrepreneurs.
The ordering tool has become a selling point for Franprix in the acquisition of new franchisees and in the rejuvenation of its franchisee base.
The tool is becoming visible because it is being promoted to give a modern image.
“The platform has a big wow effect when it's presented to franchisees and new franchisees”
— Rémi Lowagie, Downstream Supply Chain Director at Franprix.
This solution is proving to be a real winner for Franprix, with positive feedback from shops who appreciate its simplicity and efficiency.
It opens the way to new opportunities to go even further in optimising processes, thereby enhancing the satisfaction of teams and customers alike.
It’s a success story that makes us want to explore the full potential of this innovation.
Replenishment
Franprix has identified several critical challenges in managing its in-store replenishment and offering:
1. Restrictive internal processes and obsolete platform
The ordering processes were cumbersome and the existing tool obsolete, making it difficult for shops to place orders.
2. Difficulty maintaining stock levels
The tool did not provide the key information needed to place rational orders based on the delivery offer and sales forecasts, which could lead to stock-outs or excess stock.
3. Limited visibility of the franprix offer and low promotional commitment
The method of highlighting products in the Franprix catalogue was not sufficiently optimised, which limited visibility on the permanent range and complicated the management of range movements (new products, switches, return from long out-of-stocks).
To meet these challenges, Franprix has set up an innovative replenishment platform. This solution aims to:
With this platform, shops can place their orders in two simple steps:
1. A product replenishment step from the shelves by scanning the products already on the shelves.
The shop sees all the important information it needs to place orders directly on the tool: real-time stock data, product recommendations, recommendations on quantities, identification of replacement products for products that are out of stock for a long time, etc.
This step makes it possible to add intelligence to the shelf management process, thanks to a new decision-making aid, and to order new references, such as promotions or seasonal products.
2. An Order Control Stage, Carried Out on the Website
In a second stage, shop staff can add to the order without being on the shelf. This control of the order did not exist before at Franprix and now makes it possible to ensure the operational consistency of the order (stock coverage and consistency with the shop's purchasing budget).
This step enables the shop to have the most relevant assortment (seasonal products, better-managed out-of-stocks situations, etc.).
The platform offers an intuitive interface that can be accessed on different devices (mobile, Zebra, computer), enabling shop staff to place orders directly from the shelf.
Products can be scanned with access to complete and detailed product sheets, and orders can then be finalised on the computer with multi-criteria search options.
This solution facilitates collaboration between the various parties involved in the ordering process, ensuring improved availability and better control of stock levels.
Shops benefit from access to detailed product sheets, offering enhanced visibility of products to be ordered. The information highlighted is key to the decision as to whether or not to stock a product in the shop.
The platform enables orders to be placed at the optimum time, according to the different warehouses, thanks to a precise schedule and a visual representation of the categories of products to be ordered (for example, groceries twice a week, frozen foods once a week).
This schedule is visible from the platform's home screen, enabling the shop to know instantly which orders to place and when they will be received, without having to check the logistics schedules in detail.
This approach ensures a better understanding of what's on offer in shop, speeds up the introduction of new products and seasonal items, and helps to boost sales in shops and for the franprix brand.
The platform incorporates features to strengthen shop commitment to promotions, by simplifying commitment tracking directly from the home screen.
Outstanding orders are directly visible, making it easy for shops to understand the quantities on hand and the quantities remaining to be ordered.
For example, Christmas chocolates are ordered 8 months in advance. Outstanding orders for these products are recalled at the beginning of November via the platform so that the shop can potentially reduce orders for permanent chocolate products.
The platform also facilitates product selection by offering clear visibility of the price, the promotional mechanism (customer or shop) and the delivery date.
In franprix shops, there is a major cash flow and space issue, which franchisees can better manage by optimising the management of promotions on the platform.
What’s more, the DJUST platform makes it possible to adapt the promotional offer according to the size of the shop — for example, the promotional offer will be greater in a supermarket-type shop than in a convenience store.
Deployment of the DJUST platform began with pilot shops before being rolled out nationwide. The results of the roll-out are positive and the national roll-out was completed in June 2025:
100% of orders in Franprix shops are now placed on the platform.
Initial feedback has been very positive:
“Quick learning curve”, “Little training required”, “Immediate effect on shop holdings”,
“An average of more than 200 additional products ordered on the first order”
What’s more, the intuitive interface means that teams can quickly get to grips with the tool, even when staff turnover is high.
This success not only helps to improve Franprix's operational performance, but also strengthens franchisee loyalty and attracts new entrepreneurs.
The ordering tool has become a selling point for Franprix in the acquisition of new franchisees and in the rejuvenation of its franchisee base.
The tool is becoming visible because it is being promoted to give a modern image.
“The platform has a big wow effect when it's presented to franchisees and new franchisees”
— Rémi Lowagie, Downstream Supply Chain Director at Franprix.
This solution is proving to be a real winner for Franprix, with positive feedback from shops who appreciate its simplicity and efficiency.
It opens the way to new opportunities to go even further in optimising processes, thereby enhancing the satisfaction of teams and customers alike.
It’s a success story that makes us want to explore the full potential of this innovation.
