The main challenge: enabling fast in-store ordering while showcasing the full breadth of the catalog.

Franprix identified several critical challenges in managing its replenishment and in-store product offering. These include:

1. Restrictive internal processes and an obsolete platform
   Ordering processes were cumbersome and the existing tool was outdated, making it difficult for stores to place orders.
2. Difficulty maintaining optimal stock levels
   The tool did not provide the key information needed to place rational orders based on delivery schedules and sales forecasts, which could lead to stockouts or overstocking. 
3. Limited visibility of the Franprix offering and low promotional engagement
   The method for highlighting products in the Franprix catalog was not sufficiently optimized, which limited visibility of the permanent assortment and complicated the management of assortment changes (new products, switches, and restocking after long-term shortages).‍

The solution: a marketplace as a replenishment platform 

To address these challenges, Franprix implemented an innovative replenishment platform . This solution aims to:

• Provide better visibility of the Franprix offering,
• Simplify the in-store ordering process,
• Improve product availability on shelves.

With this platform, stores can place their orders in two simple steps: 

1. A replenishment of products from the shelves, by scanning products already on the shelf. 

The store can see important information directly on the tool to make better ordering decisions: real-time stock data, product recommendations, quantity suggestions, and identification of replacement products for long-term out-of-stock items. This step adds intelligence to the shelf management process through new decision-support features, allowing for the ordering of new items such as promotions or seasonal products. 

2. A order review which can be completed on the website. 

In a second phase, store staff can refine the order away from the shelf. This order review process did not previously exist at Franprix and now ensures operational consistency (stock coverage and alignment with the store's purchasing budget). This step allows the store to maintain the most relevant assortment, including seasonal products and better management of intermittent stockouts.

Key features

Simplifying and streamlining in-store replenishment 

The platform offers an intuitive interface accessible on various devices (mobile, Zebra, computer), allowing store employees to place orders directly from the aisle. 

Products can be scanned with access to comprehensive, detailed product sheets, and orders can then be finalized on a computer using multi-criteria search options.

This solution facilitates collaboration between the various stakeholders in the ordering process, thereby ensuring improved availability rates and better control over stock levels.

Optimal visibility of the product range and revenue growth

Stores benefit from access to detailed product sheets, offering enhanced visibility into products to be ordered. The information highlighted is essential for deciding whether or not to stock a product in the store.

The platform allows for placing orders at the optimal time, based on different warehouses, thanks to a precise schedule and a visual representation of product categories to be ordered (e.g., groceries twice a week, frozen foods once a week). This schedule is visible right from the platform's home screen, allowing the store to instantly know which orders to place and when they will be received without needing to check logistics schedules in detail.

This approach ensures better knowledge of the in-store product range, accelerates the rollout of new items and seasonal products, and contributes to growing revenue for both the stores and the Franprix brand.

Optimized promotion management  

The platform includes features to increase store participation in promotions, by simplifying commitment tracking directly from the home screen. 

Outstanding orders are clearly visible, allowing the store to easily understand pending quantities and what remains to be ordered. For example, Christmas chocolates are ordered 8 months in advance. Outstanding amounts for these orders are flagged in early November via the platform so that the store can potentially reduce orders for permanent chocolate products.

The platform also makes product selection easier by providing clear visibility on price, the promotional mechanic (customer or store) and the delivery date. In Franprix stores, cash flow and floor space are major concerns, both of which franchisees can better manage through the platform's optimized promotion management.

In addition, the platform DJUST allows promotional offers to be tailored to the size of the store; for example, promotional offers will be more significant for a supermarket-type store than for a convenience store.

The results: measurable success and rapid adoption

The rollout of the platform DJUST began with pilot stores before being expanded nationwide. The results of the rollout are positive, and the national deployment was finalized in June 2025: 100% of franprix store orders are now placed on the platform. The initial feedback is very positive:

“quick to learn,”
“minimal training required,”
“immediate impact on store inventory,”
“over 200 more products ordered on average in the first order” 

Furthermore, the intuitive interface allows teams to quickly master the tool, even in the event of staff turnover. This success contributes not only to improving franprix’s operational performance, but also to strengthening franchisee loyalty and to attracting new entrepreneurs.

The ordering tool has become a selling point for franprix in acquiring new franchisees and rejuvenating its network of franchisees. The tool is highly visible, as it is showcased to project an image of modernity.

“The platform has a real ‘wow’ factor when presented to franchisees and prospective franchisees”
Rémi Lowagie, Downstream Supply Chain Director at franprix

Conclusion: a strategy that looks like a winner for the future

This solution is proving to be a real winning bet for Franprix, with positive feedback from stores that appreciate its simplicity and efficiency. It paves the way for new opportunities to go even further in optimizing processes, thereby increasing team and customer satisfaction. A success that makes you want to explore the full potential of this innovation. 

Three main areas are the focus for tomorrow to continue evolving the tool and enriching the Franprix offering for its franchisees: 

1. The multi-store management to monitor orders across multiple locations for franchisees looking to expand beyond a single store;
2. The cash flow tracking for the store, including the implementation of an order backlog system for stores and financial insights to control order levels for each location. This project could eventually include the ability to pay for orders directly on the platform via DJUST Pay.
3. Assortment recommendations that go beyond standard ordering suggestions, based on specific store data. By feeding DJUST AI with 200 live criteria from the Franprix store, the catalog could be tailored to each location, pushing products only to the stores with the highest potential to sell them!