There’s a reason why the B2B Food & Beverages industry has been slow to adopt disruptive digital technologies like eCommerce, and it’s not because there isn’t an appetite for it. On the contrary. The perishable nature of goods in this industry means that it’s more open to a speed boost than most.
The problem is that this short time to market requires an accurate, seamless and rapid flow of products. And that’s exactly what B2B eCommerce can provide. The truth is that offering eCommerce and online self-service is no longer an option for B2B Food & Beverages companies.