Glossary

The add-to-cart rate is a key performance indicator in eCommerce that measures the percentage of site visitors who add products to their cart, providing insights into customer engagement and the effectiveness of the store's user experience.

Average Order Value (AOV) is a key eCommerce metric that reflects the average amount spent per transaction and provides actionable insights into customer behavior and sales strategies.

Average Time on Site (ATOS) measures the duration visitors spend on a website, providing insights into user engagement and content effectiveness. By improving site design, offering high-quality content, leveraging interactive features, and optimizing navigation and checkout processes, businesses can increase their ATOS, leading to higher customer satisfaction, improved conversion rates, and better SEO performance.

Average Transaction Value (ATV) measures the average amount spent per transaction and is a key indicator of customer purchasing behavior and sales performance. By implementing strategies such as tiered pricing, product bundling, and complementary promotions, businesses can effectively increase their ATV, thereby strengthening profitability and guiding strategic decisions.

B2B2C (business-to-business-to-consumer) is a hybrid e-commerce model where one business sells to another, which in turn delivers products or services to the end consumer. This approach expands market reach and allows for resource sharing, while enabling companies to focus on their core competencies.

Microservices are a software development architectural style where applications are structured as small, independent services that communicate with each other over a network.

The best-of-breed approach in B2B eCommerce involves selecting top-performing tools for specific functions to optimize processes and enhance the customer experience. While this strategy offers flexibility and specialization, it presents challenges such as integration complexities, higher costs, and data management issues.

The cart abandonment rate measures the percentage of online shoppers who leave a site without completing their purchase, signaling potential issues in the checkout process. Common causes include unexpected costs, complicated checkout flows, limited payment options, and a lack of trust.

The churn rate measures the percentage of customers who stop doing business with a company over a given period, providing essential insights into customer satisfaction and business sustainability.