B2B commerce: a new strategic challenge for retailers—analysis, examples, and best practices

In this
edition

4 case studies

Explore four real-world cases of companies that successfully diversified from B2C to B2B: Walmart, Maisons du Monde, Home Depot, and Decathlon Pro. Get inspired by their strategies and apply them to your own project to ensure success.

5 best practices

Discover the 5 essential practices for successful diversification, regardless of your industry or company size. We reveal the key tips to not only achieve this diversification quickly but also to maximize your revenue.

6 key phases of a B2B e-commerce project

Learn the crucial steps for a successful B2B e-commerce project: pre-scoping, scoping, solution research, construction, launch, and the run phase. Maximize your success with a structured approach.

Meet the authors

Black and white portrait of a smiling man with dark hair wearing a blazer and white shirt against a plain background.

Alexis Delplanque is the co-founder and Chief Sales Officer of DJUST in Paris, where he leads the digitization of B2B commerce. He previously held key positions at Snowflake and Mirakl, where he helped major retailers develop their e-commerce platforms.

Alexis Delplanque

Co-Founder & CSO at DJUST

Black and white portrait of a man with light hair wearing a dark jacket looking directly at the camera.

Alexandre Onufryk is a partner at Redsen and head of digital offerings. With 10 years of experience in e-commerce, marketplace, and client portal challenges, he supports many major B2B players in their digital transformations through strategic consulting and large-scale projects.

Alexandre Onufryk

Managing Partner at Redsen

An exceptional partnership
on B2B e-commerce

With shared experience in the B2B world, Redsen and DJUST have joined forces to use their combined expertise to analyze a trend they have observed individually among their clients worldwide.

The shift from B2C to B2B is not just a trend, but a calculated response to a constantly evolving market.

Together, DJUST and Redsen have studied this shift, leveraging their 20 years of collective e-commerce knowledge to dissect and analyze the best practices for companies undergoing this transition.