Glossary

Insights and strategies to simplify your B2B ecommerce, boost productivity, and improve your company's commercial vitality.

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Cloud commerce

Cloud commerce refers to conducting transactions via cloud platforms, allowing businesses to streamline operations, improve scalability, and optimize the customer experience. Key benefits include cost efficiency, global accessibility, and robust security, while challenges such as integration complexities and data compliance must be managed.

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Conversion rate optimization

Conversion Rate Optimization (CRO) aims to increase the percentage of site visitors who complete desired actions, such as making purchases or signing up, by improving the user experience and leveraging behavioral data.

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CPQ (Configure, Price, Quote)

When your sales team needs to provide quotes for complex B2B products, CPQ (Configure, Price, Quote) software speeds up the process and improves accuracy. This technology transforms what was once a manual, error-prone process into a streamlined digital workflow. CPQ software keeps track of all your products, their pricing, and customer-specific deals. For B2B companies selling configurable products, such as industrial equipment or custom software, CPQ eliminates the endless back-and-forth usually required to generate accurate quotes. In this article, we will explore how CPQ systems work, their importance for B2B eCommerce, and best practices for implementing them effectively in your business.

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Customer Lifetime Value

Customer Lifetime Value (CLV) indicates the precise revenue generated by each customer throughout the business relationship. By tracking and optimizing CLV, you can make better decisions regarding your marketing and retention budget investments.

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EDI

Electronic Data Interchange (EDI) is transforming how businesses exchange documents by replacing paper-based processes with secure electronic communication. This technology acts as a universal translator between different business systems, enabling the automated transmission of orders, invoices, and other documents between companies.

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ERP

Enterprise Resource Planning (ERP) is software designed to integrate and manage a company’s core functions—such as finance, supply chain, human resources, and customer relationship management—through a centralized system.

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Invoice management system

An Invoice Management System (IMS) automates the creation, tracking, and management of invoices, streamlining processes, improving accuracy, and enhancing cash flow.

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Modular architecture

Modular architecture is a design approach that structures systems into independent, interchangeable modules. In the B2B e-commerce sector, this means companies can build platforms using distinct components such as payment processing, inventory management, and customer relationship management. These modules work together seamlessly but can operate independently, providing flexibility and adaptability.

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Monolithic architecture

Monolithic architecture, often discussed in software development and application design, refers to a unified software solution where multiple components are interconnected and interdependent. In a monolith, different business functions are executed within a single codebase.

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