How Duo Mobilier successfully launched a high-performance e-commerce platform while showcasing custom craftsmanship
Blending artisanal expertise with advanced e-commerce capabilities to deliver a seamless, personalized customer experience for both B2C and B2B clients.
Number of employees
1-10
Revenue
Headquarters
38190 FROGES, France
Industry
furniture retail
Use case
e-commerce
Work with partner
Tools connected
Key figures
Duo Mobilier is a French furniture retailer serving both private customers and professionals. As part of its digital transformation strategy, the company aimed to launch a high-performance e-commerce platform capable of driving growth while preserving its strong focus on customization, artisanal expertise, and personalized customer relationships.
Client Challenge
Duo Mobilier’s main objective was to deploy a comprehensive e-commerce operation that combined direct online sales with custom project requests. The platform needed to meet the expectations of both private customers (B2C) and professionals (B2B), offering tailored user journeys for each customer segment.
Specifically, the company needed to:
Launch a modern showcase website to highlight its products and craftsmanship, while delivering a smooth and intuitive online ordering experience
Provide a fully responsive website, optimized for mobile and tablet use
Integrate secure online payment functionality
Maintain and optimize its existing search engine optimization (SEO) performance
From a technical standpoint, the solution also had to be easy to manage on a daily basis. Duo Mobilier required an intuitive CMS that would allow for quick product uploads, efficient editorial content management, full online ordering capabilities, and the handling of complex quote requests including file attachments.
Finally, the integration of certified customer reviews via the Bilik platform was a key requirement.
The DJUST Solution
To address these challenges, DJUST deployed a fully customized e-commerce platform designed to cover the entire customer journey. The solution integrates the DJUST.Pay module, enabling Duo Mobilier to offer secure online payment options to its customers.
This approach allows Duo Mobilier to centralize the management of its online business while delivering a seamless and consistent customer experience.
Key Features
Structured and Customizable Product Catalog
DJUST implemented a clear and well-structured product catalog, bringing together all of Duo Mobilier’s ranges (decoration, interior design, furniture, etc.).
Each product page includes multiple visuals, a detailed description, customization options, and variable pricing depending on the customer type.
Depending on the nature of the product, customers can:
Add the product to the cart
Request a quote
Combine both actions
Custom Product Configurator
To highlight its made-to-measure offering, DJUST integrated a product configurator. This tool allows customers to select dimensions, materials, and finishes based on the variants defined in the DJUST back office.
Once the configuration is complete, customers can either place an order directly or submit a personalized quote request, including supporting documents (technical plans, inspiration images, specific constraints, etc.).
Quote and Order Management
The platform centralizes all quote requests, providing customers with a complete history of their requests and interactions.
On the order management side, DJUST enables:
Adding products to the cart directly from the product page
Converting a quote into an order
Secure online payment via credit card or bank transfer
Personalized Customer Account
DJUST implemented a comprehensive customer account area, providing users with full autonomy. Each customer can manage their personal information, shipping and billing addresses, as well as their orders and quotes.
Pricing is automatically adjusted based on the customer profile (private individual or professional), and users can create and manage their wishlists.
Editorial Content and SEO Visibility
To strengthen Duo Mobilier’s online visibility and brand credibility, the platform includes dedicated editorial pages presenting the company, its team, its values, and the various services it offers.
The entire setup was designed to preserve and optimize existing search engine optimization (SEO) performance.
Enhanced Contact Form
A comprehensive contact form is accessible from all key areas of the website. It allows visitors to select the reason for their inquiry, provide their contact details, and attach supporting documents, making it easier for Duo Mobilier’s team to efficiently process and qualify requests.
The results
Thanks to the implementation of the DJUST solution, Duo Mobilier now operates a fully functional e-commerce platform capable of supporting the growth of its online business.
Conclusion – A Winning Strategy
By partnering with DJUST, Duo Mobilier successfully combined online sales, custom-made solutions, and personalized customer relationships. The platform provides a robust and scalable foundation, perfectly aligned with the company’s commercial objectives and its artisanal DNA.
“This new e-commerce website, created in partnership with DJUST, opens up new growth opportunities for our company. It allows us to better meet our customers’ expectations. Beyond the technical success, we particularly appreciated the quality of support provided by the DJUST team throughout the project. Thanks to an efficient collaboration, we were able to successfully launch our e-commerce site in just two months.”
Hugo Béranger, Managing Director — Duo Mobilier
Hugo Béranger
Gérant
Number of employees
1-10
Revenue
Headquarters
38190 FROGES, France
Industry
furniture retail
Use case
e-commerce
Work with partner
Tools connected
Hugo Béranger
Gérant
Key figures
Duo Mobilier is a French furniture retailer serving both private customers and professionals. As part of its digital transformation strategy, the company aimed to launch a high-performance e-commerce platform capable of driving growth while preserving its strong focus on customization, artisanal expertise, and personalized customer relationships.
Client Challenge
Duo Mobilier’s main objective was to deploy a comprehensive e-commerce operation that combined direct online sales with custom project requests. The platform needed to meet the expectations of both private customers (B2C) and professionals (B2B), offering tailored user journeys for each customer segment.
Specifically, the company needed to:
Launch a modern showcase website to highlight its products and craftsmanship, while delivering a smooth and intuitive online ordering experience
Provide a fully responsive website, optimized for mobile and tablet use
Integrate secure online payment functionality
Maintain and optimize its existing search engine optimization (SEO) performance
From a technical standpoint, the solution also had to be easy to manage on a daily basis. Duo Mobilier required an intuitive CMS that would allow for quick product uploads, efficient editorial content management, full online ordering capabilities, and the handling of complex quote requests including file attachments.
Finally, the integration of certified customer reviews via the Bilik platform was a key requirement.
The DJUST Solution
To address these challenges, DJUST deployed a fully customized e-commerce platform designed to cover the entire customer journey. The solution integrates the DJUST.Pay module, enabling Duo Mobilier to offer secure online payment options to its customers.
This approach allows Duo Mobilier to centralize the management of its online business while delivering a seamless and consistent customer experience.
Key Features
Structured and Customizable Product Catalog
DJUST implemented a clear and well-structured product catalog, bringing together all of Duo Mobilier’s ranges (decoration, interior design, furniture, etc.).
Each product page includes multiple visuals, a detailed description, customization options, and variable pricing depending on the customer type.
Depending on the nature of the product, customers can:
Add the product to the cart
Request a quote
Combine both actions
Custom Product Configurator
To highlight its made-to-measure offering, DJUST integrated a product configurator. This tool allows customers to select dimensions, materials, and finishes based on the variants defined in the DJUST back office.
Once the configuration is complete, customers can either place an order directly or submit a personalized quote request, including supporting documents (technical plans, inspiration images, specific constraints, etc.).
Quote and Order Management
The platform centralizes all quote requests, providing customers with a complete history of their requests and interactions.
On the order management side, DJUST enables:
Adding products to the cart directly from the product page
Converting a quote into an order
Secure online payment via credit card or bank transfer
Personalized Customer Account
DJUST implemented a comprehensive customer account area, providing users with full autonomy. Each customer can manage their personal information, shipping and billing addresses, as well as their orders and quotes.
Pricing is automatically adjusted based on the customer profile (private individual or professional), and users can create and manage their wishlists.
Editorial Content and SEO Visibility
To strengthen Duo Mobilier’s online visibility and brand credibility, the platform includes dedicated editorial pages presenting the company, its team, its values, and the various services it offers.
The entire setup was designed to preserve and optimize existing search engine optimization (SEO) performance.
Enhanced Contact Form
A comprehensive contact form is accessible from all key areas of the website. It allows visitors to select the reason for their inquiry, provide their contact details, and attach supporting documents, making it easier for Duo Mobilier’s team to efficiently process and qualify requests.
The results
Thanks to the implementation of the DJUST solution, Duo Mobilier now operates a fully functional e-commerce platform capable of supporting the growth of its online business.
Conclusion – A Winning Strategy
By partnering with DJUST, Duo Mobilier successfully combined online sales, custom-made solutions, and personalized customer relationships. The platform provides a robust and scalable foundation, perfectly aligned with the company’s commercial objectives and its artisanal DNA.
“This new e-commerce website, created in partnership with DJUST, opens up new growth opportunities for our company. It allows us to better meet our customers’ expectations. Beyond the technical success, we particularly appreciated the quality of support provided by the DJUST team throughout the project. Thanks to an efficient collaboration, we were able to successfully launch our e-commerce site in just two months.”