Farbos’ Digital Transformation with a B2B e-commerce Platform Connected to Its ERP

Customer challenge

Farbos is a family-owned company specialized in steel bars, a product that may seem simple at first glance, but involves high commercial and logistical complexity: variable lengths, half-bars, cuts, weight management, truck transportation, and fine variations between product references.

Historically, customers placed orders via fax, phone calls, or emails, with some still using fax until very recently. With the acceleration of digital adoption and growing competition (e.g. ArcelorMittal, already very advanced in e-commerce), Farbos needed to modernize its customer journey without disrupting existing internal workflows, while preserving the close commercial relationship that defines its strength.

Farbos’ added value lies in its deep product expertise, which is essential to advise customers on variations, formats, and logistical constraints. Digitalization therefore had to enhance this competitive advantage, not replace it.

The main challenges were:

• Accelerating digital adoption among a customer base still largely reliant on fax, phone, and email.
• Structuring and securing commercial exchanges to reduce errors, improve traceability, and limit manual tasks.
• Delivering a modern, competitive customer experience aligned with industry standards set by major players.
• Building a scalable and sustainable digital foundation capable of supporting future features (online payment, automation, end-to-end ordering).
  
  

Farbos was looking for a simple, reliable platform, adapted to a customer base still in the early stages of digital adoption, while laying the groundwork for long-term digital transformation.

The DJUST solution

DJUST deployed a B2B e-commerce platform designed to simplify the buying experience, support customer digital adoption, and integrate Farbos’ specific business requirements.

The platform offers clear navigation, advanced product variation management, and a fully prepared ordering process, while remaining seamlessly connected to internal systems.

It also acts as a sales enablement tool: sales teams can rely on the platform to display live pricing, quickly access product information, and guide customers in their choices, reinforcing commercial relationships and on-the-ground credibility.

Key features

Customer experience & navigation

• High-level navigation by product families to simplify access to the catalog and reduce information overload.
• Optimized product pages designed to manage variations and aligned with Farbos’ operational logic.
• 24/7 self-service access to personalized pricing and product availability.
  
  

Order preparation

• Integration of customer-specific tiered pricing.
• Management of full bars and half-bars, including specific quantity handling.
• Preparation for online payment, progressively replacing physical payment terminals.
  
  

Workflow & internal management

• Full integration with the sales administration tool (JOS) to centralize order processing and quotation creation, including discounts, logistics optimization, and stock clearance.
• Advanced customer pricing management, with line-level discounts and commercial rules synchronized from the ERP.
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Results

Customer onboarding is an ongoing initiative. DJUST supports Farbos in upskilling both its teams and customers through a progressive approach tailored to SMB constraints. The goal is to facilitate digital adoption via personalized support, simplified mobile usage, and training tools that will evolve alongside the platform.

Conclusion: a progressive and successful digital strategy

Farbos successfully digitized a traditional business through a pragmatic approach: a simple, robust B2B e-commerce platform aligned with real-world operational needs.

The DJUST solution modernizes customer relationships, optimizes internal workflows, and prepares the company to roll out new digital capabilities (online payments, end-to-end ordering, advanced automation).

This progressive transformation, designed in close collaboration with internal teams and the IT integrator, ensures smooth adoption by both Farbos’ customers and employees.

“The DJUST platform finally allows us to offer our customers clear access to pricing, stock levels, and product availability. They can browse, request quotes, or prepare orders easily, while maintaining direct contact with our teams. It’s a major step forward in our digital transformation.”

Laurent AUDOUBERT, Directeur filiale PROLIANS