Akeneo: The product experience platform that turns your product information into a B2B growth engine

The product experience platform designed for commerce in the age of AI

Founded in 2013 in Nantes, Akeneo now supports over 1,000 brands, manufacturers, retailers, and distributors worldwide. The Akeneo Product Cloud enables them to centralize, govern, enrich, and activate their product information across all sales channels, then continuously optimize it using feedback and signals from the market and various touchpoints.

Customer success story

Akeneo CEO Romain Fouache discusses DJUST

Romain Fouache, CEO of Akeneo

Commerce is entering a new era where AI agents increasingly influence how products are discovered and compared. In this context, product data and pricing can no longer be managed in silos.

4 key points:

1. Global leader in PIM/PXM

Recognized as a Leader in the 2025 IDC MarketScape for PXM and PIM+ solutions for digital commerce, and frequently cited in Gartner analyses, Akeneo supports over 1,000 companies worldwide, including Lesaffre, Groupe Schmidt, Rossignol, Courir, Intersport, and Gedimat.

2. A truly agentic platform

Akeneo integrates generative and agentic AI throughout the product information lifecycle. The platform enables manufacturers and distributors to centralize and structure supplier data, detect missing information, enrich complex catalogs, and transform assets, while recommending priority actions to improve data quality and accelerate time-to-market for sales teams and B2B buyers.

3. Product information and pricing united

Akeneo Product Cloud unifies the management of product information and pricing. Companies can govern complex catalogs, pricing, and terms across different markets, channels, distribution networks, or customer segments, while ensuring consistency between the products offered and the information provided to buyers.

4. An open and connected ecosystem

With over 150 integrations, robust APIs, and an extensible architecture, Akeneo connects to the core components of B2B information systems: ERPs, DAMs, CRMs, e-commerce platforms, marketplaces, distributor portals, and business solutions. This open architecture facilitates seamless integration with DJUST to power purchasing journeys with reliable, complete, and context-aware product information for every customer.

From product information to commercial performance

Akeneo covers the entire product information lifecycle, from data collection and enrichment to activation across all sales channels, with AI acting as an accelerator at every step.

Product Information Management: centralize, govern, and enrich

• Centralize product information from ERPs, suppliers, and other business systems
• Model complex B2B catalogs, including products, variants, families, and specific attributes
• Monitor the quality, completeness, and consistency of product information
• Manage multiple languages, markets, channels, and catalogs
• Collaborative workflows, business rules, roles, and access rights
• AI-powered assistance to structure, enrich, and optimize product information
• Manage and transform product-related assets

Digital Showroom: empower sales teams to sell more effectively

• Quick access to product information, visuals, documents, and sales resources from a tablet or smartphone
• Navigate catalogs customized by client, market, or meeting
• Compare references and identify the product best suited to the buyer's needs
• AI-assisted suggestions for complementary products
• Create and share personalized selections or product sheets
• Extend the conversation after the meeting with easily shareable content
• Provide reliable, up-to-date information to field teams, distributors, and partners

Activation: deliver the right information to every channel

• Distribute product information and assets to e-commerce platforms, marketplaces, distributor portals, and points of sale
• Activation across more than 500 retailers and marketplaces
• Connect with leading commerce solutions and business tools
• Controlled catalog sharing with partners and distributors
• API and extensible architecture to build integrations tailored to every company's needs
• Powering B2B commerce platforms like DJUST with reliable, complete, and contextualized product information

How Akeneo transforms your product information management

From collection to distribution, Akeneo structures your product information in 4 key steps, ensuring every product sheet is complete, consistent, and up-to-date across all your channels.

Step 1 - Centralize in a single source of truth

Information from ERPs, DAMs, CRMs, supplier files, and other business systems is brought together in the Akeneo Product Cloud. Teams gain a common foundation to manage complex catalogs, reduce inconsistencies, and ensure data reliability across the entire organization.

• Collect information from ERPs, DAMs, CRMs, and supplier sources
• Model products, variants, families, and business attributes
• Data governance with role and access rights management
• Monitor information quality, completeness, and consistency

Step 2 - Enrich and govern with AI and business teams

Marketing, product, and E-Commerce teams collaborate directly within Akeneo to complete, adapt, and validate product information. Generative and agentic AI helps them structure data, identify missing information, produce tailored content, and prioritize tasks.

• Enrichment workflows with step-by-step validation
• Generative AI to accelerate description writing
• Native multilingual management (translation and localization)

Step 3 - Distribute across all your channels

Once enriched, product data is automatically pushed to all your channels: DJUST B2B E-Commerce portal, marketplaces, and points of sale.

• Native DJUST connector for real-time synchronization
• Akeneo Activation for marketplaces and third-party channels
• Shared Catalogs for controlled sharing with your distributors

Step 4 - Measure and continuously improve

Akeneo provides product quality dashboards to identify gaps, measure the impact of enrichment, and prioritize high-ROI actions.

• Completeness score by product, family, and channel
• Automatic alerts for missing or incorrect data
• Change history for full traceability

Why are DJUST and Akeneo a powerful combination?

DJUST and Akeneo share the same conviction: in B2B, product data quality is a competitive advantage. Together, they cover the entire chain, from information management to distribution to buyers.

From scattered data to a single source of truth: How Lesaffre is digitising product information for its distributors

[Webinar] Find out how Lesaffre has structured its product information around a common PXM platform and managed its distribution to e-commerce platforms and retailers.

Get the replay

4 reasons to combine Akeneo and DJUST 

1. Integration made easy with API-first architectures

Akeneo and DJUST integrate via their APIs to streamline the flow of product information into B2B commerce journeys.

2. The single source of truth for your B2B catalog

By connecting Akeneo to DJUST, your B2B buyers always have access to complete, up-to-date, and consistent product pages, regardless of your catalog's complexity.

3. AI + PIM + B2B e-commerce: a winning trio

Akeneo enriches data with AI, and DJUST distributes it to B2B buyers within their specific customer context (negotiated pricing, personalized catalog). The result: a premium product experience at scale.

4. A real-world customer case: Lesaffre

The webinar co-hosted with Lesaffre illustrates how a complex B2B organization can structure its product information in Akeneo and distribute it in a controlled manner to its distributors via DJUST, business unit by business unit.