DJUST & Webqam at Tech for Retail 2025 with VEJA

DJUST & Webqam at Tech for Retail 2025: Digitizing B2B Retail with VEJA

On November 24 and 25, 2025, DJUST and Webqam are joining forces at Tech for Retail, Europe’s leading event dedicated to technological innovation in commerce.

Together, we’ll showcase a flagship project delivered for VEJA, the pioneering responsible fashion brand, illustrating how digitalization and next-generation e-commerce platforms are reshaping B2B retail for the long term.

A partnership driving the digital transformation of B2B commerce

The collaboration between DJUST and Webqam is built on a shared belief: technology should simplify business and strengthen the relationship between brands and distributors.

• DJUST is a headless B2B e-commerce platform that helps brands and distributors digitize transactions, centralize sales channels, and deliver a seamless buying experience to their business customers.
• Webqam, a creative and technical digital agency, brings its expertise to designing high-performing, innovative, and tailor-made e-commerce experiences.

Together, we represent a new approach: agentic commerce, where technology becomes a true partner for sales teams and a strategic lever for retail players.

From digital craftsmanship to a global platform: VEJA’s wholesale transformation

For years, VEJA’s wholesale business grew like many entrepreneurial stories do: with passion, human commitment, and a lot of manual processes.

But to support its international growth and meet the expectations of its resellers, the brand had to rethink its model.

With DJUST, VEJA built a B2B e-commerce platform capable of:

• capturing buying trends,
• simplifying onboarding for new partners,
• and turning data into a real business asset.

This evolution shows how B2B commerce digitalization can combine performance, efficiency, and alignment with a brand’s values of transparency and sustainability.

Alongside DJUST and Webqam, Davy Leroux, CIO at VEJA, will take the stage to present the new B2B e-commerce platform developed to support the brand’s international growth:

“Our goal was to give our partners a B2B experience on par with B2C e-commerce, while simplifying our internal processes. Thanks to DJUST and Webqam, we built a platform that is high-performing, user-friendly, and aligned with our values.”

— Davy Leroux, CIO at VEJA

This testimonial reflects a concrete, strategic approach to B2B retail digital transformation, focused on user experience, operational performance, and sustainability.

The biggest B2B retail challenges in 2025: toward agentic commerce

B2B retail is undergoing a major shift. In 2025, brands and distributors must tackle three key challenges:

• Create B2B experiences that match B2C: business buyers now expect smooth, personalized, and intuitive journeys.
• Centralize and activate data: turning data into concrete levers for sales, logistics, and customer relationships is becoming essential.
• Automate without losing the human touch: digitalization should strengthen the commercial relationship, not replace it.

This is the context in which agentic commerce is emerging: an approach where platforms no longer just execute tasks, but become true proactive partners. They anticipate needs, recommend commercial actions, and simplify B2B interactions, while allowing teams to focus on creating value.

DJUST AI: bringing the agentic commerce vision to life

To address these challenges, DJUST is launching DJUST AI, an intelligence engine built into its e-commerce platform to make agentic commerce tangible and operational.

Thanks to a €7 million funding round, DJUST is rolling out three major innovations:

• Conversational AI Agent: a digital assistant that understands customer needs and guides their purchasing journey.
• Mail to Order: a module that automatically turns email exchanges into orders.
• AI Sales Portal: an intelligent workspace that prioritizes sales opportunities and recommends strategic actions.

The goal is clear: increase sales team productivity, save time, and let them focus on high-value tasks.

DJUST AI embodies the vision of agentic B2B commerce, where technology becomes a key player in customer relationships and a growth engine for retail.

About Tech for Retail

Tech for Retail is the must-attend event for digital transformation in commerce in Europe. The event showcases the innovations redefining retail: data, agentic commerce, e-commerce platforms, supply chain, customer experience, and CSR.

In 2025, it will bring together:

• 415 exhibitors
• 13,000 business visitors
• 200 conferences
• 90 startups

By attending Tech for Retail, DJUST and Webqam are placing themselves at the heart of an ecosystem of innovators and decision-makers to share their vision of B2B e-commerce, agentic commerce, and retail digitalization.

📍 Paris Expo Porte de Versailles I Booth C53

📅 November 24 & 25, 2025

🎤 Join us on November 25 at 1:20 PM for the VEJA conference, where Davy Leroux will revisit the VEJA project and its rollout on the DJUST platform.

🔗 Register now: https://www.techforretail.com/invitation/djust/

About VEJA

Since its creation, VEJA has been rethinking sneaker production by combining ethics, innovation, and transparency. By using natural materials and relying on fair trade, the French brand shows that style, sustainability, and positive impact can go hand in hand, while embodying a responsible growth model recognized internationally.

👉 Learn more

About Webqam

Webqam is a digital agency specializing in the design of custom e-commerce platforms and digital experiences. With more than 15 years of experience, it supports brands in their digital transformation, from strategy to technical implementation.

👉 Learn more

About DJUST

DJUST is a B2B SaaS e-commerce platform designed to handle the complexity of business-to-business commerce. 100% headless, it unifies and digitizes all B2B processes by centralizing every sales channel in a single interface.

Constantly evolving, DJUST is innovating with the launch of DJUST Pay (integrated payment module) and DJUST AI, its agentic commerce engine designed to optimize customer experience and sales performance.

👉 Learn more

‍