AI Coffee · Move from theory to real-world impact in your B2B processes
50 spots, one morning, four unfiltered field reports on B2B AI. On Thursday, November 5th in Paris, we’re opening the doors to Café IA. No slides, no pitches: just a roundtable discussion to understand where AI actually saves time in B2B processes, and where it falls short of the hype.
Ils ont déjà transformé leur prise de commande







Ce que vous allez apprendre
Meet 4 AI experts and discover what they’ve tested, kept, and abandoned for their own B2B processes or those of their clients.
Pour qui ?
Use cases that actually deliver daily
Sales, sales administration, customer service, back-office: in which processes does AI really save time, how to choose your first use cases, and what remains just a gimmick.
Tested, kept, abandoned: measuring what works
AI projects that were shut down and the lessons learned, plus the key metrics to track to see if an AI tool is truly effective.
Driving team adoption of AI
Overcoming internal resistance, choosing between dedicated roles and business teams, and not underestimating the prerequisites: data quality, and integration with ERP and CRM systems.
Agentic AI: what it means for B2B commerce
What this means in practical terms for buyers and sales reps, plus an open question: will AI agents be placing orders on behalf of buyers—fantasy or reality within three years?
Have candid conversations with our speakers and your peers about your daily challenges. You’ll leave with actionable insights you can apply immediately to your own business processes.
The key takeaway from this roundtable
AI in B2B processes through the eyes of 4 experts


Eric Gaudin

Jean Camphuis

Antoine Martin

Gabriel Maman
Des résultats concrets
increase in sales team
productivity
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AI Coffee · Move from theory to real-world impact in your B2B processes
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