Mirakl: The Operating System for e-commerce

Who are they? 

Founded in 2012 by Philippe Corrot and Adrien Nussenbaum, Mirakl created the marketplace solutions market and grew it into the global standard. With headquarters in Paris and Boston, the company reached profitability in 2025 and is now evolving its positioning: from a marketplace platform to a comprehensive operating system where AI orchestrates product discovery, multichannel sales, and transactions.

Key customers: Carrefour, Airbus Helicopters, Boelter, Cencora, Conrad, Accor, Rétif, La Redoute, Galeries Lafayette, Maisons du Monde, Toyota Material Handling

CEO Testimonial

Mirakl co-founder and CEO Philippe Corrot on AI.

Philippe Corrot, co-founder and CEO of Mirakl.

"Agentic commerce is the most significant transformation in e-commerce since its inception, and Mirakl is building the infrastructure to make it possible. Just as we pioneered the platform economy over a decade ago, we are now developing the intelligence layer that connects traditional commerce to an agentic future."

4 benefits of the Mirakl platform:

1. The pioneer of the platform economy

Mirakl created the marketplace solutions market over a decade ago. This track record has resulted in a platform proven at scale, capable of orchestrating $14.6 billion in annual transactions across its customers' portals.

2. Mirakl Nexus: the key to unlocking agentic commerce

Launched in 2025, Mirakl Nexus connects traditional commerce to its agentic future. It allows catalogs to be discovered, queried, and acted upon by AI agents across any conversational surface.

3. AI at the heart of every component

Mirakl Agentic Activation enriches product catalogs and makes them visible to LLMs. It also enables retailers and brands to feed their product catalogs directly into large language models (LLMs) like Copilot. Mirakl Connect optimizes catalogs for every sales channel in an instant using AI. Mirakl Ads drives retail media campaigns with artificial intelligence. AI is not an optional module; it powers the entire platform.

4. Proven B2B expertise

Mirakl has structured an offering dedicated to specialized distributors, wholesalers, and industrial manufacturers. It is a clear B2B positioning, with clients such as Airbus Helicopters and Toyota Material Handling, and a leadership team dedicated to B2B on a global scale.

A complete suite for growth in the AI era

Mirakl structures its offering into four complementary products that cover all e-commerce growth levers: operating a marketplace, selling across all channels, monetizing your audience, and preparing for agentic commerce.

Mirakl Platform: marketplace and dropship

• Launch and operate a B2B, B2B2C, or B2C marketplace
• Onboarding, qualification, and management of third-party sellers
• Dropship management to expand assortment without inventory
• Management of financial flows and seller commissions
• Catalog data structuring and quality

Mirakl Connect: AI-powered multichannel selling

• Connect to hundreds of sales channels from a single platform
• Automatic catalog optimization for each channel using AI
• Connection hub between marketplace operators and sellers
• Centralized management of multichannel activity

Mirakl Nexus: agentic commerce

• Neutral orchestration layer between traditional commerce and AI agents
• Catalog enrichment to make products visible to LLMs
• Optimization of product discoverability in AI-driven searches
• Real-time price and inventory orchestration for autonomous agents

Mirakl Ads: AI-enhanced retail media

• Generating incremental advertising revenue on your platform
• AI-powered campaign optimization
• Sponsored products and partner seller promotion

From expanded assortment to agentic commerce: the Mirakl trajectory

Mirakl guides its clients through a phased approach, starting with the essential data foundations before unlocking more advanced channels. 

Step 1 — Structuring data foundations

First and foremost, Mirakl focuses on the quality and structure of catalog data. This is the prerequisite for visibility, whether for human shoppers or AI agents.

• Standardization and enrichment of product data
• Quality assurance for technical attributes and references
• Mapping data sources and synchronization flows

Step 2 — Expanding the assortment

Mirakl enables you to open your platform to third-party sellers or activate dropshipping, offering a wider assortment without tying up stock or complicating logistics.

• Industrialized third-party seller onboarding
• Management of business rules and commissions
• Monitoring seller performance and service quality

Step 3 — Multiplying sales channels

With Mirakl Connect, your catalog is automatically distributed and optimized across hundreds of channels, each with its own specific formats and requirements, with no manual reformatting needed.

• Distribution to marketplaces and third-party channels
• AI-driven automatic catalog adaptation by channel
• Unified performance management by channel

Step 4 — Get visible to AI agents

Mirakl Nexus and Agentic Activation prepare your catalog for AI-driven search: products structured for LLM comprehension, real-time pricing and inventory, and end-to-end transaction orchestration.

• Catalog enrichment for LLM visibility
• Exposing product data, pricing, and availability via API
• Orchestrating transactions initiated by autonomous agents

Why are DJUST and Mirakl teaming up to prepare B2B for agentic commerce?

DJUST and Mirakl share a core belief: B2B cannot simply copy the B2C playbook. Professional buyers expect a seamless experience, yet they operate within complex procurement systems involving negotiated contracts and specialized catalogs where precision is paramount.

5 Best practices to prepare B2B businesses for the agentic commerce revolution

[Webinar] B2B AI Trends: 5 key ways to get started — optimize discoverability for AI agents, sync prices and inventory in real time, and deliver the experience B2B buyers expect.

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4 reasons to combine Mirakl and DJUST

1. B2B marketplace power without sacrificing the buying experience

Mirakl provides the power of multi-vendor management, while DJUST maintains a native B2B buying experience: hierarchical customer accounts, negotiated pricing, approval workflows, and punchout. Your buyers never see the complexity behind the scenes.

2. Expanded assortment without tying up inventory

Open your DJUST platform to partner suppliers and distributors via Mirakl. Your customers gain access to thousands of additional SKUs while keeping their standard commercial terms.

3. Concrete preparation for agentic commerce

Mirakl Agentic Activation enriches and optimizes catalogs so they are visible and actionable for AI agents. It allows brands and retailers to push their product feeds to Large Language Models (LLMs) like Copilot. Combined with DJUST, this enables professional buyers to discover your products and place orders through AI assistants with the precision that B2B demands.

4. A new revenue lever

Earn a commission on every third-party seller transaction and activate retail media with Mirakl Ads to monetize traffic on your B2B portal. Two additional revenue streams with no investment in inventory or logistics.