Mirakl: The Operating System for e-commerce

A global pioneer in the platform economy, Mirakl unifies marketplace management, AI-powered multichannel selling, retail media, and agentic commerce into a single system. An infrastructure built for organizations looking to scale in the age of artificial intelligence.

Who are they?

Founded in 2012 by Philippe Corrot and Adrien Nussenbaum, Mirakl created the marketplace solutions market and grew it into the global benchmark. With headquarters in Paris and Boston, the company reached profitability in 2025 and is now evolving its positioning: from a marketplace platform to a complete operating system, where AI orchestrates product discovery, multichannel sales, and transactions.

Key clients: Carrefour, Airbus Helicopters, ABB, Cencora, Conrad, Accor, Rétif, La Redoute, Galeries Lafayette, Maisons du Monde, Toyota Material Handling

CRO Testimonial

Mirakl's CRO of B2B Commerce, Kamal Kirpalani, shares his thoughts on DJUST.

Kamal Kirpalani, CRO B2B Commerce, Mirakl

"Together, DJUST and Mirakl enable companies to build B2B and B2B2C experiences that meet the expectations of demanding buyers, while efficiently orchestrating third-party sellers, financial flows, and multichannel distribution. Thanks to our native integration, projects are deployed faster, with better control over costs and timelines."

4 benefits of the Mirakl platform:

1. The pioneer of the platform economy

Mirakl created the marketplace solutions market over a decade ago. This track record has resulted in a platform proven at scale, capable of orchestrating $14.6 billion in annual transactions across its clients' portals.

2. Mirakl Nexus: the key to paving the way for agentic commerce

Launched in 2025, Mirakl Nexus connects traditional commerce to its agentic future. It allows catalogs to be discovered, queried, and acted upon by AI agents across any conversational surface.

3. AI at the heart of every component

Mirakl Agentic Activation enriches product catalogs and makes them visible to LLMs. It also allows retailers and brands to transmit their product catalogs directly to large language models (LLMs) such as Copilot. Mirakl Connect optimizes the catalog for every sales channel in an instant using AI. Mirakl Ads drives retail media campaigns through artificial intelligence. AI is not an optional module; it permeates the entire platform.

4. Proven B2B expertise

Mirakl has structured an offering dedicated to specialized distributors, wholesalers, and industrial manufacturers. It is a clear B2B positioning, with clients such as Airbus Helicopters and Toyota Material Handling, and a leadership team dedicated to B2B on a global scale.

A complete suite for growth in the AI era

Mirakl structures its offering into four complementary products that cover all e-commerce growth levers: operating a marketplace, selling across all channels, monetizing your audience, and preparing for agentic commerce.

Mirakl Platform: marketplace and dropship

Launch and operate a B2B, B2B2C, or B2C marketplace
Onboarding, qualification, and management of third-party sellers
Dropship management to expand assortment without inventory
Management of financial flows and seller commissions
Catalog data structuring and quality

Mirakl Connect: AI-powered multichannel selling

Connect to hundreds of sales channels from a single platform
Automatic catalog optimization for each channel using AI
Connection hub between marketplace operators and sellers
Centralized management of multichannel activity

Mirakl Nexus: agentic commerce

Neutral orchestration layer between traditional commerce and AI agents
Catalog enrichment to make products visible to LLMs
Optimization of product discoverability in AI-driven searches
Real-time price and inventory orchestration for autonomous agents

Mirakl Ads: AI-enhanced retail media

Generate incremental advertising revenue on your platform
AI-powered campaign optimization
Sponsored products and partner seller promotion

CEO Testimonial

Mirakl co-founder and CEO Philippe Corrot shares his thoughts on AI.

Philippe Corrot, co-founder and CEO of Mirakl.

"Agentic commerce is the most significant transformation in e-commerce since its inception, and Mirakl is building the infrastructure to make it a reality. Just as we pioneered the platform economy over a decade ago, we are now developing the intelligence layer that connects traditional commerce to an agentic future."

From expanded assortment to agentic commerce: the Mirakl journey

Mirakl guides its clients through a phased approach, starting with the essential data foundations before unlocking more advanced channels.

Step 1 — Building the data foundation

First and foremost, Mirakl focuses on the quality and structure of catalog data. This is the prerequisite for visibility, whether for human shoppers or AI agents.

Product data standardization and enrichment
Quality assurance for technical attributes and references
Mapping data sources and synchronization flows

Step 2 — Expanding the assortment

Mirakl enables you to open your platform to third-party sellers or activate dropshipping, allowing you to offer a wider assortment without tying up stock or complicating logistics.

Industrialized third-party seller onboarding
Management of business rules and commissions
Monitoring seller performance and service quality

Step 3 — Scaling sales channels

With Mirakl Connect, your catalog is automatically distributed and optimized across hundreds of channels, each with its own unique formats and requirements, with no manual reformatting needed.

Distribution to marketplaces and third-party channels
AI-powered automatic catalog adaptation by channel
Unified performance management by channel

Step 4 — Get visible to AI agents

Mirakl Nexus and Agentic Activation prepare your catalog for AI-driven search: products structured for LLM comprehension, real-time price and stock exposure, and end-to-end transaction orchestration.

Catalog enrichment for LLM visibility
API-based exposure of product data, pricing, and availability
Orchestration of transactions initiated by autonomous agents

Why are DJUST and Mirakl teaming up to prepare B2B for agentic commerce?

DJUST and Mirakl share the same conviction: B2B cannot simply copy the B2C playbook. Professional buyers expect a seamless experience, yet they operate within complex purchasing systems involving negotiated contracts and specialized catalogs where precision is critical.

4 reasons to combine Mirakl and DJUST

1. B2B marketplace power without sacrificing the buying experience

Mirakl provides the power of multi-vendor management, while DJUST maintains the native B2B buying experience: hierarchical customer accounts, negotiated pricing, approval workflows, and punchout. Your buyers never see the complexity behind the scenes.

2. Expanded assortment without tying up inventory

Open your DJUST platform to partner suppliers and distributors via Mirakl. Your customers gain access to thousands of additional SKUs while maintaining their standard commercial terms.

3. Concrete preparation for agentic commerce

Mirakl Agentic Activation enriches and optimizes catalogs so they are visible and actionable by AI agents. It allows brands and retailers to push their product feeds to Large Language Models (LLMs) like Copilot. Combined with DJUST, this enables professional buyers to discover your products and order via AI assistants, with the precision that B2B demands.

4. A new revenue lever

Collect a commission on every third-party seller transaction and activate retail media with Mirakl Ads to monetize traffic on your B2B portal. Two additional revenue streams with no investment in inventory or logistics.

What is agentic commerce and why does it matter for B2B?

Agentic commerce refers to purchasing journeys where AI agents autonomously research, compare, and place orders on behalf of the buyer. In B2B, the stakes are higher than in B2C, involving negotiated contracts, specialized catalogs, and complex procurement systems. Accurate product data and real-time pricing are now essential prerequisites to remain relevant in these buying journeys.

Is Mirakl designed for B2B organizations or is it better suited for B2C retail?

Mirakl has structured an offering specifically for B2B, supported by a dedicated global division. Its features translate the complexity of B2B business practices online: pricing by customer group and account, volume and tiered pricing, quote management, shipping costs tailored to B2B logistics, invoicing, and personalized offers. The company supports specialized distributors, wholesalers, and industrial manufacturers such as Airbus Helicopters, Conrad, and Cencora.

How does Mirakl integrate with a DJUST platform?

DJUST features a native connector specifically designed for B2B requirements with Mirakl. In practical terms, DJUST remains the single point of entry for your buyers, managing the purchasing experience, customer accounts, and negotiated commercial terms, while Mirakl orchestrates third-party sellers, financial flows, and multichannel distribution. Thanks to this native integration, no custom development is required to connect the two platforms: projects are kept under control in terms of both cost and timeline, with MVPs delivered on schedule.