Sonepar Launches Its B2B Marketplace for Electrical Equipment

Sonepar, the global leader in the distribution of electrical equipment for the building and industrial sectors, as well as for tradespeople in 40 countries, has pulled off a masterstroke by partnering with Mirakl, a pioneer in marketplace software solutions, to add a marketplace to its website. While this model has already proven itself in consumer e-commerce, it is still relatively uncommon in B2B.

It would take more than that to slow down the French company’s bold ambitions, as it sees digitalization in the sector as a growth opportunity.

In a context where more and more professional buyers are demanding a broader product selection and a better buying experience, the marketplace model is Sonepar’s best way to meet these new expectations.

By giving buyers access to the most comprehensive range of products and services on the market, Sonepar is delivering a real innovation that fits into its growth strategy and supports its ambition to become the world’s leading distributor of electrical equipment to offer a digitalized experience to its customers.

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The marketplace will launch in Q4 2022. Jérémie Profeta, Chief Digital Enterprise Officer and member of Sonepar’s Executive Committee, says:

“Only Mirakl’s technology, expertise, and partner ecosystem, combined with the know-how of the 200 experts in our Digital Factory, will enable us to roll out this unique innovation in record time and integrate it into our Group omnichannel platform.”