DJUST News

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August 28, 2026

DJUST raises €12M to simplify B2B commerce

By

Trish Seidel

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Head of Content @ DJUST

DJUST, a Paris-based B2B e-commerce platform, has raised €12 million in a Series A funding round led by NEA and ELAIA Partners. Founded in 2020, the platform serves the B2B needs of distributors, franchise networks, and manufacturers, with the goal of streamlining purchasing and supporting market expansion.

Paris, June 12, 2023 - DJUST, the first SaaS company specializing in B2B e-commerce platform solutions, announces the closing of a Series A funding round of €12 million. Led by New Enterprise Associates, Inc. (NEA), alongside existing investor ELAIA Partners, this funding round will enable DJUST to continue its mission: modernizing and simplifying access to online commerce for B2B players, while expanding internationally.

“Our out-of-the-box solution is designed to adapt to a company’s needs from the very start of the project, regardless of the industry. Faced with the new expectations of business buyers, who want more autonomy and personalization, companies have never needed scalable, agile online platforms more than they do today,” says Arnaud Rihiant, Founder & CEO at DJUST. “This funding will allow us to strengthen our teams so we can deliver even more innovative solutions tailored to B2B, while also opening up new markets. NEA’s confidence in our technology, as a leading international investor, reinforces our commitment to our mission.”

Advancing the vision of a more modern, smarter B2B e-commerce

DJUST, which positions itself as the first specialized SaaS e-commerce solution for B2B players, counts major French companies such as Monoprix, Franprix, Bouygues, and Eiffage among its customers. Founded in 2020 by Arnaud Rihiant, a founding member of MIRAKL, together with co-founders Alexis Deplanque and Eric Gaudin, the company has grown rapidly since its last €4 million funding round in 2021: it has doubled its headcount from 20 to 40 employees and significantly increased revenue. This new round will allow DJUST to continue scaling, including by hiring around 40 new team members across R&D, marketing, sales, and customer success. It will also support the company’s ambition to expand into new European and U.S. markets.

DJUST offers more than just a flexible order platform. The company aims to build the future of B2B e-commerce by focusing on automation, AI, and modern technologies. DJUST relies on its scalable technology to keep improving its existing solutions and to meet both the transparency needs of B2B buyers and companies’ need to work on digital transformation projects more agilely.

“The B2B e-commerce market is much larger than B2C. And yet, the technology solutions available to support the growth of this sector are limited. We believe DJUST’s modular, flexible technology directly addresses the business challenges companies face, whether they want to build their own eCommerce platform, work with suppliers, simplify procurement processes, or increase the efficiency of their sales operations,” said Philip Chopin, Managing Director of NEA UK. “The company’s rapid growth and its ability to quickly demonstrate value to customers across sectors such as retail and construction give us confidence in its ability to scale and grow sustainably.”

About DJUST

DJUST is a powerful, modular B2B commerce platform that helps companies sell smarter to B2B customers and increase productivity across the business. The platform enables leading distributors, retailers, and manufacturers to break down system silos, digitize manual processes, and uncover new growth opportunities. It’s more than just a flexible order management system — it’s a building block for future-proofing any business through continuous scalability and innovation. Backed by a broad partner network, DJUST is a human-sized company with more than 40 B2B digital commerce experts across Europe.

About NEA

New Enterprise Associates, Inc. (NEA) is a global venture capital firm committed to helping entrepreneurs build transformational companies at every stage, across every sector and every region of the world. Founded in 1977, NEA manages more than $25 billion in assets as of March 31, 2023, and invests in technology and healthcare companies across all stages of their lifecycle, from seed to IPO. The firm’s investment track record includes more than 270 portfolio company IPOs and more than 450 mergers and acquisitions. For more information, please visit www.nea.com.

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