Boost B2B growth with DJUST, a modern, high-performance e-commerce platform

For over 40 years, ABC Équipements Collectivités has been supporting local authorities, businesses, and public-access facilities in the sustainable development of shared spaces.

A specialist in street furniture, out-of-home waste management, and functional everyday equipment, the company designs, distributes, and supplies robust, durable solutions that comply with regulatory requirements (AGEC, accessibility, safety, and heavy-duty use).

With a long-standing commitment to eco-responsibility, ABC prioritizes product lines that incorporate recycled and recyclable materials, mostly manufactured in France and Europe, while focusing on a circular economy and long-term performance.

The challenge: Revitalizing online sales and restoring performance

ABC Équipements Collectivités had been relying on an e-commerce solution that was no longer suited to its B2B needs. This platform gradually caused major technical and business issues:

• Insufficient technical performance: a slow, unstable site that was complex to maintain on a daily basis.
• Lack of business flexibility: inability to adapt the tool to B2B specifics (quotes, customer accounts, complex catalogs, multiple references).
• Drop in digital visibility: loss of SEO rankings, decline in qualified traffic, and a retreat on strategic keywords.
• Direct business impact: decrease in online revenue and a slight erosion of the customer base.

In this context, ABC Équipements Collectivités needed a new digital growth driver capable of addressing several structural challenges:

• Regaining online market share and restoring visibility among existing and prospective clients.
• Offering a seamless, professional, and omnichannel purchasing experience tailored to the expectations of public and private buyers.
• Acquiring new customers while strengthening loyalty through an optimized digital journey.
• Automating time-consuming, low-value tasks to allow teams to focus on consulting, project support, and business development.

The DJUST solution: A high-performance, scalable B2B platform

To meet these challenges, ABC Équipements chose DJUST to completely replatform its e-commerce solution. The goal: a modern, flexible platform, connected to the ERP, and above all, designed to support B2B growth.

Key features

Automation & productivity

Thanks to the native integration between DJUST and the ERP, many processes have been automated, significantly reducing manual tasks and data re-entry:

• Synchronization of customer and order data
• Real-time access to sales information
• Reliable workflows and increased productivity for teams

Sales representatives now have a centralized tool, allowing them to focus on higher value-added tasks.

SEO Optimization

Specific work was carried out on the fundamentals of search engine optimization, including:

• Optimized management of meta descriptions
• Enrichment of category and supplier descriptions
• More readable product data structure

These actions are gradually helping ABC Équipements regain visibility on Google, with a clear improvement in its ranking for strategic keywords related to street furniture and equipment for local authorities.

Redesigned user experience

DJUST designed a multi-store solution with a centralized back office, eventually allowing for the management of two distinct sites – ABC and ACODIS – from a single environment. Data is synchronized and accessible in one place, facilitating commercial decision-making.

Key features implemented include:

• Management of favorites lists
• Online quote creation
• Product variant management (up to 4 per product)
• Customer account creation directly from the site
• Optimization of the internal search engine (name, catalog reference, supplier reference)
• Integration of DJUST PAY to simplify online payment

Expected results: renewed growth and restored performance

The complete overhaul of the platform will allow ABC Équipements to save time and gain autonomy in several key areas: 

A structured and sustainable digital strategy

By choosing DJUST, ABC Équipements Collectivités is turning a technological challenge into a genuine strategic opportunity. With a modern, connected, and high-performance B2B platform, the company will regain its online visibility and lay the foundation for sustainable growth.

With DJUST, our goal is to strengthen our position in the online market while also deeply modernizing our sales organization. The platform will be fast, intuitive, and, above all, capable of adapting to our needs. We are counting on the platform to become a true driver of growth.

Pierre Raveneau - CEO, ABC Équipements Collectivités and Acodis

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