How did Duo Mobilier launch a high-performing e-commerce business while highlighting bespoke design and artisanal expertise?

Duo Mobilier is a French company specializing in furniture for both private and professional clients. As part of its digital transformation, the company wanted to launch an e-commerce platform capable of supporting its growth while maintaining a high level of personalization and customer relationship management.

Client challenge details

Duo Mobilier's main objective was to deploy a comprehensive e-commerce operation, integrating both direct sales and requests for custom projects. The platform needed to meet the expectations of both individuals and professionals, with user journeys tailored to each customer type.

The company specifically needed to:

• Deploy a modern showcase site to highlight their products and craftsmanship, while offering a smooth and intuitive online ordering experience.
• offer a responsive site, fully optimized for mobile and tablet use;
• integrate secure online payment ;
• maintain and optimize its SEO ;

Technically, the solution needed to remain easy to manage on a daily basis. Duo Mobilier required an intuitive CMS that would allow for the quick addition of new products, management of editorial content, online ordering capabilities, and the handling of complex quotes including attachments. Finally, integrating certified customer reviews via the Bilik platform was a key requirement.

The DJUST solution

To address these challenges, DJUST deployed a custom e-commerce platform, designed to cover the entire customer journey. The solution integrates the DJUST.Paymodule, enabling online payment options for Duo Mobilier's customers.

This approach allows Duo Mobilier to centralize its online business management while providing a seamless and consistent experience for its customers.

Key features

Structured and customizable product catalog

DJUST enabled the implementation of a clear and structured catalog, bringing together all of Duo Mobilier's ranges (decoration, layout, furniture, etc.)

Each product page includes multiple visuals, a detailed description, customization options, and variable pricing based on the customer type.

Depending on the product, customers can:

• add the product to the cart,
• request a quote,
• or combine both actions.

Custom product configurator

To highlight the custom offering, DJUST integrated a product configurator. This allows customers to select dimensions, materials, and finishes based on the variants defined in the DJUST back office.

Once the configuration is finalized, the customer can place an order or submit a personalized quote request and attach additional documents (plans, inspiration, technical constraints, etc.).

Quote and order management

The platform centralizes all quote requests, and customers benefit from a complete history of their requests and correspondence.

Regarding orders, DJUST enables:

• adding items to the cart from a product page;
• converting a quote into an order;
• online payment via credit card or bank transfer

Personalized customer portal

DJUST has implemented a comprehensive customer portal, offering users true autonomy. Each customer can manage their personal information, shipping and billing addresses, as well as their orders and quotes.

Pricing displays automatically adjust to the customer's profile, whether individual or professional, and users can create and manage their own favorites lists.

Editorial content and SEO visibility

To strengthen Duo Mobilier's visibility and credibility, the platform includes dedicated editorial pages showcasing the company, its team, its values, and the various services offered by Duo Mobilier.

The entire setup was designed to preserve and optimize existing search engine rankings.

Enhanced contact form

A comprehensive contact form is accessible from all key points on the site. It allows visitors to select the reason for their inquiry, provide their contact details, and attach files, thereby streamlining request processing for the Duo Mobilier teams.

The results

Conclusion – A winning strategy

By leveraging DJUST, Duo Mobilier has successfully reconciled online sales, custom solutions, and personalized customer relationships. The platform provides a solid, scalable foundation that is perfectly aligned with the company's commercial goals and artisanal DNA.

This new e-commerce site, created in partnership with DJUST, opens up new growth opportunities for our company. It allows us to better meet our customers' expectations. Beyond the technical success, we particularly appreciated the quality of the support provided by the DJUST team throughout the project. Thanks to an effective collaboration, we were able to launch our e-commerce site in just two months.

Hugo Béranger, Manager — Duo Mobilier

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