Launching a B2B sales site in 2 months without a heavy IT project

Discover how Bubimex digitized its customer relations and optimized its sales administration

Agnès Euzet

Sales Administration Manager

Number of employees

20 to 49

Revenue

~17.4M

Headquarters

France

Industry

Pet product distribution

Use case

E-commerce

Client challenge details

Bubimex distributes its products to retailers, pet shops, and pet industry professionals across Europe. Ordering was primarily handled via email, with recurring orders processed manually and re-entered into the ERP by the sales administration team.

Scalability challenges

The existing platform, built on WooCommerce and non-transactional, could not support Bubimex's European growth. It covered neither B2B specifics (account-based pricing, personalized catalogs, quote management) nor multi-country requirements. The tool had become a barrier to development rather than a lever.

Loss of productivity

The majority of orders were processed manually. Sales administration teams had to enter orders received by email and then re-enter them into the ERP. Managing recurring orders was also time-consuming. The result: a significant amount of time spent on low-value administrative tasks.

Lost commercial opportunities

The current platform did not allow for upsells, cross-sells, or personalized product recommendations. The experience offered to customers remained limited, far from the "B2C-like" standards expected today. Customers lacked autonomy, which impacted both satisfaction and revenue potential.

Objectives & challenges

Digitizing order placement and customer experience

The main objective is to implement an online transactional portal that allows B2B customers to place orders independently. Through a modern and fluid interface, buyers benefit from a personalized journey, including access to a dedicated catalog, display of their negotiated rates, and real-time order tracking.

Optimizing sales administration

The platform aims to relieve sales administration teams of time-consuming, low-value tasks. Eventually, direct interconnection with the Divalto ERP will automate data flows. Manual entry will disappear, the risk of error will be significantly reduced, and orders will be processed faster.

Addressing B2B business specifics

The solution adapts precisely to the complex requirements of B2B commerce. It natively integrates multi-account structure management, customized price lists, catalog segmentation, and validation rules or workflows specific to each organization.

Agile deployment and controlled IT impact

The challenge lies in the rapid commissioning of an immediately operational solution, according to a controlled schedule. By avoiding heavy, structural IT projects, the company secures its budget while ensuring a quick return on investment and easy user adoption.

The DJUST solution

Bubimex chose DJUST to deploy a B2B e-commerce portal natively designed to handle B2B specificities: multi-account management, personalized pricing, segmented catalogs, and ERP integration. The project was launched as an MVP to prioritize essentials and accelerate time-to-market. To move quickly, Bubimex opted for manual data updates at the start and a phased rollout: the portal is currently used by an initial group of about twenty clients. The interconnection with Divalto, currently underway, will automate order flows, inventory, and logistics tracking, eventually allowing the portal to be opened to all clients.

Key features

Simplified B2B purchasing journey: Fluid navigation, quick search, and ordering in just a few steps, tailored to professional needs.
Streamlined ordering process: Order management and payment (in a later phase) with automated workflows and ERP synchronization.
Self-service customer portal: Secure access to personalized catalogs, pricing, and order history.
Centralized product catalog management: Simplified administration of product ranges, segmentation by customer type, and unified updates.
Customer relationship management and optimization: Better visibility into purchasing behavior and continuous improvement of the experience.

The results

Indicator	Before DJUST	After DJUST / Observed gains
Order digitization	Orders processed via email and manually re-entered into the ERP	Transactional B2B portal live across 20 clients
Sales Administration productivity	Significant time spent on data entry and administrative tasks	Significant reduction in duplicate data entry and time saved for teams, refocused on higher-value tasks
Customer experience	Non-transactional platform, limited autonomy	Modern and seamless interface, access to personalized catalogs and pricing, high customer satisfaction
Reliability & deployment	Perceived risk of technical complexity and launch instability	Stable platform right from launch and gradual adoption without major disruption

A winning strategy

Success is built on a solution truly designed for B2B with a long-term vision that combines internal productivity with commercial performance.

Bubimex didn't just launch an e-commerce site. The company structured a new, scalable international digital sales channel aligned with its operational and commercial goals.

Support was provided throughout the entire project. The DJUST teams were able to provide their expertise and recommendations to the Bubimex teams, which was a key factor in the project's success.

Customer testimonial

"Our clients needed to feel more autonomous when placing orders, so we turned to DJUST. The platform is now highly appreciated by our clients. For our part, we are very well supported by the DJUST teams, which allows us to move forward with the project with confidence."