Adore Me: Launching a wholesale growth strategy with DJUST

‍Challenges: Transitioning to wholesale and optimizing operations

Founded 12 years ago, Adore Me has established itself as a benchmark in the online lingerie sector, focusing primarily on the DTC (Direct to Consumer) model. However, Adore Me identified a strategic opportunity to diversify into the wholesale sector in response to several observations:

• Saturation of the direct channel and rising customer acquisition costs.
• Growing demand from retailers.
• Increased revenue stability and predictability compared to the DTC model.

Following these observations, Adore Me identified the main challenges of this diversification:

• Reducing operational friction with wholesale partners.
• Modernizing processes to improve order management.
• Ensuring optimal performance and providing a seamless user experience.

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“We saw a clear demand for our products in wholesale, but we needed to overcome operational challenges to meet it effectively.” Romain Liot, CEO and co-founder of Adore Me.

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Solution: DJUST, the only external technology solution adopted for an optimal buying experience.

To address these challenges, Adore Me chose DJUST, an eCommerce solution tailored for B2B. This collaboration will revolutionize their approach to wholesale by integrating several key features. The modularity and flexibility of DJUST will allow Adore Me to:

• Easily integrate existing inventory and manage multiple use cases with maximum customization.
• Distribute products across different channels without excessive complexity.
• Provide a robust and scalable platform, adapted for projected international growth.

“We chose DJUST for the strength of its technological architecture and its ability to adapt to our specific needs, while offering an optimized user experience.” Romain Liot, CEO and co-founder of Adore Me.

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Results: Expansion and Increased Efficiency

With the implementation of DJUST, Adore Me is well-positioned to expand its presence through its wholesale strategy. The goal is to capitalize on Adore Me’s technical expertise, which includes 100 developers, and leverage the DJUST platform to support this new distribution strategy.

Adore Me’s main objectives include:

• Expansion into the U.S. market: Collaboration with major retailers to broaden Adore Me’s presence in the wholesale sector.
• Development in Europe: Establishing distribution channels
• Diversification of channels: Integration of sales platforms like Amazon and Zalando into the distribution strategy.

Looking ahead, Adore Me plans to: 

• Launch a B2B eCommerce platform: Develop a dedicated space to facilitate wholesale transactions.
• Test new markets: Evaluate demand in Asian and Latin American markets for targeted expansion.
• Continuously improve the customer experience: Ensure that Adore Me products meet customer expectations while maintaining high quality.

We see a future where Adore Me is present across many channels and in many countries, meeting the growing demand for our quality products. Romain Liot, CEO and co-founder of Adore Me.