From manual to automated. How deSter drove new growth through B2B commerce.

DeSter is a leading provider of sustainable and innovative food packaging concepts and service items for the catering and travel industries. To achieve growth through new revenue streams and increased internal efficiency, DeSter needed a significantly more modern approach to its commercial operations.

Discover how DJUST transformed DeSter's operations into a high-performance B2B commerce platform, redefining order management and administrative processes in the food packaging sector.

Challenges: modernization, efficiency, and agility

Previously, DeSter struggled to keep pace with changing customer behaviors and the growing demand from small and medium-sized businesses due to outdated legacy systems. Their administrative and order processing methods were siloed and time-consuming.

Key challenges included:

• Modernizing systems to improve efficiency and internal processes.
• Integrating a B2B platform capable of handling manual orders and administrative tasks.
• Making the product range easier for existing customers to discover.
• Adopting an agile and flexible approach to adapt to market needs.

"The DJUST B2B Commerce solution can connect to any ERP, which allowed us to differentiate ourselves significantly, as we are currently working with a legacy system."
_{Rémi Béranger, VP Global Supply Chain, DeSter.}

Solution: an innovative platform for an optimal buying experience

To address these challenges, DeSter implemented the DJUST B2B e-commerce platform to support its ERP system, streamlining all manual ordering and administrative tasks. This 100% headless SaaS solution allows DeSter to adopt an agile, test-and-learn approach, enabling informed decision-making and the gradual onboarding of customers into their digital journey.

To facilitate the project, DJUST provides the B2B platform and manages all back-end integration in-house, allowing DeSter to focus on its core business while DJUST handles the technical aspects.

Key benefits for DeSter:

• Full ERP integrations: Ensures a seamless connection with existing systems.
• In-house integration: DJUST manages the entire integration, reducing DeSter's workload.
• 100% headless solution: Offers flexibility and rapid adaptation to future needs.

"No one else on the market offers a B2B commerce and integration solution with the same team. Having a single team to communicate with is a major factor in our efficiency and development."
_{Rémi Béranger, VP Global Supply Chain, DeSter.}

Results: improved efficiency and customer satisfaction

Thanks to these innovations, DeSter has overcome initial challenges and significantly improved its operational efficiency. Since the implementation of the new platform, DeSter now offers a seamless and intuitive B2B commerce experience, similar to B2C, making it easier to purchase and access food and travel products for various business sectors.

With a modern and agile B2B commerce platform, DeSter can host its current and future online stores with new features while streamlining operations across internal and external channels. Rigorous testing and DJUST's customizable, API-based approach ensure a responsive and flexible user experience, supporting DeSter's growth without compromising service quality.

Ambition: Continue to innovate and provide an optimal user experience through new features and improved ERP integration.

Future projects: Develop new features, continuously improve the user experience, and explore new markets for sustainable growth.