How Lesaffre harmonized and digitized its international B2B sales process with DJUST

Client challenge details

As a global leader in fermentation and microorganisms, Lesaffre already had initial B2B digital features in place but wanted to strengthen and harmonize its systems to reach the highest standards of digitalization. In addition to traditional contact channels—email, phone, SMS, and WhatsApp—several local digital initiatives had been implemented within various subsidiaries and were in the process of being integrated at the group level. 

The group was looking for a more modern and structured alternative that would allow its customers, distributors, and industrial partners to access a dedicated platform with complete autonomy. Beyond simple order placement, the need centered on three key self-service pillars: product content management (technical, regulatory, and marketing documentation), access to personalized offers and pricing based on contracts, and comprehensive order tracking. The goal was to move away from manual, difficult-to-scale channels to offer a unified, scalable, and consistent B2B experience across the group.

Identified challenges:

• Strengthen its leadership position in the yeast and fermentation market by accelerating its digital transformation
• Solidify customer relationships and generate more business opportunities
• Capitalize on a B2B solution capable of offering the robustness and flexibility required for Lesaffre’s operational organization from the outset
• Improve the reliability and responsiveness of internal customer service teams: saving time in processing requests and orders, reducing order errors, etc.
• Ensure seamless communication between the B2B portal and all of Lesaffre’s information systems

Lesaffre needed a unified and flexible technological foundation capable of complementing and optimizing its existing digital ecosystem. The challenge was to harmonize practices, ensure consistent workflows, and support an industrial organization deployed internationally, all while providing teams and customers with a modern, scalable platform adapted to the specific needs of each local market.

The DJUST solution

DJUST enabled the group to simplify, automate, and modernize its B2B digitalization model through:

• Complete workflow automation (from ordering and delivery to invoicing)
• Advanced catalog and commercial terms management: each customer sees their own dedicated prices and catalog, based on their contract and market.
• Implementation of a collaborative portal offering customers access to all product documentation and centralizing all orders, regardless of the original channel.

DJUST serves as the central eCommerce platform that digitizes and harmonizes the ordering process while facilitating collaboration between all subsidiaries.

Key features

Order placement portal

Replace fragmented communication (emails, SMS, WhatsApp) with a unified, seamless, and fully digitized journey. Customers can now place orders directly through an ergonomic, structured B2B portal that is available 24/7. This shift centralizes requests, reduces errors, speeds up processing, and provides a significantly more professional and consistent purchasing experience for all subsidiaries.

Request a sample

Provide buyers with full visibility into available samples and allow them to easily create a sample request directly from the platform. Once a sample request is initiated, Lesaffre teams validate and process it to ensure the samples are sent to the customer. This process, previously manual and time-consuming, is now fully structured, accelerated, and tracked via the platform. Thanks to the sample request interface, customers can initiate their request in just a few clicks.

Documentation portal

Offer customers centralized access to all legal, technical, and marketing documents related to products. Each customer automatically finds documentation corresponding only to the items in their catalog, which simplifies information retrieval, strengthens transparency, and improves autonomy throughout the purchasing cycle.

Order history

Provide a single interface allowing customers to view all their orders, regardless of the channel used. This centralization offers a clear, comprehensive, and always-accessible view, facilitating tracking, reassurance, and daily purchasing management.

A long-term roadmap: new projects are already underway with Lesaffre, including expanding the platform to other countries and continuing developments to meet the ongoing needs of their teams and customers.

The results 

Conclusion of the winning strategy

By centralizing B2B ordering journeys, automating critical workflows, and offering a modern purchasing experience, Lesaffre is strengthening its operational efficiency and unifying its digital approach on a global scale.

DJUST enables the group to standardize its practices while maintaining the flexibility needed to address the specific local requirements of its markets.

The result: a robust, scalable B2B digitalization that aligns with Lesaffre’s international ambitions.

Client testimonial

Thanks to DJUST, we are digitizing order placement and gaining operational efficiency by adopting a rational, international approach aimed at providing our distributor and industrial customers with a seamless digital purchasing experience.

Pierre Sinturet, Director of E-commerce and Digital Marketing