Majorian is reinventing B2B purchasing in the hospitality and catering industry with cadhi

Majorian offers a suite of 4 innovative solutions designed to help hoteliers and restaurateurs achieve greater efficiency and sustainability. Their purchasing center, cadhi, aims to streamline procurement processes while offering competitive pricing and favorable terms. However, in 2022, the cadhi platform suffered from performance issues that impacted order management for members, resulting in a poor user experience.

Discover how DJUST helped transform cadhi into a modern, high-performance, and eco-friendly platform, redefining the B2B purchasing experience in the hospitality and catering sector.

Challenges: Modernization, communication, and sustainability

Previously, cadhi struggled to deploy its digital purchasing platform—which serves 3,000 members and 180 suppliers—due to the inadequate performance of the chosen software solution. This resulted in extremely long cart loading times and an inability to effectively manage multiple supplier warehouses. Consequently, the platform saw low adoption. The decision to switch was finalized when it proved impossible to run a mobile application on the existing APIs.

To improve supply chain efficiency, cadhi needed to implement a new replenishment platform. The primary challenges included:

• Ensuring platform performance and reliability for a seamless user experience.
• Modernizing the interface to meet CSR standards.
• Adopting a simplified approach focused on essential features.
• Streamlining communication between cadhi, its suppliers, and its members.
• Improving visibility and offer analysis.
• Guiding purchasing decisions toward suppliers offering sustainable products.
• Suggesting sustainable product alternatives in real time.
• Providing a smooth mobile application that meets the high availability and speed requirements of the hospitality and catering industry.

“Create a fluid and loyalty-building tool for our clients, within an eco-design framework [...] and fully integrate (the tool) into the daily operations of our suppliers and members”
_{Stéphane Decré, Chief Technical Officer at Majorian.}

Solution: cadhi, an innovative platform for an optimal purchasing experience

Faced with these challenges, Majorian undertook a replatforming project and chose a B2B-adapted marketplace solution: DJUST and its Mirakl connector. This collaboration revolutionized cadhi, resolving issues with slowness and poor order management to improve product handling and order processing for members by integrating several key features. The most frequently used features—such as order generation adapted to the disparate technical environments of suppliers (email, PDF, API), multi-warehouse management, multi-language support, and order-specific messaging—have helped boost member satisfaction and optimize daily operations.
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Rigorous load testing conducted in collaboration with DJUST ensured a smooth and responsive user experience. The customizable API-based platform provided great flexibility, meeting the specific needs of each user, while the scalable infrastructure allows majorian to support its growth without compromising service quality.

Supplier benefits:

• Facilitate platform adoption through onboarding and a simplified interface.
• Gain efficiency in catalog management (products, pricing, stock).
• Access a dedicated supplier portal to track commercial activity: quotes and orders.

Buyer benefits (Restaurants and hotels):

• Online shopping cart creation and validation.
• Access an intuitive, personalized interface with dedicated products and pricing.
• Improve the purchasing experience for restaurants and hotels.
• Optimize order and supply management.
• Spend more time on operations and less on administrative tasks.
• Access live alternatives for sustainable products.
• Place orders from anywhere: start on a phone and finish on a computer.
• Coming soon: a mobile app to facilitate ordering and create an optimal user experience.

“Choosing DJUST was crucial for its scalable infrastructure, supporting cadhi’s growth and offering industry-specific features like email, PDF, or digital orders, as well as multi-warehouse and multi-language management.”
_{Stéphane Decré, Chief Technical Officer at Majorian.}

Results: Increased satisfaction and eco-responsible ambitions

Thanks to these innovations, majorian was able to overcome initial challenges and significantly improve operational efficiency and member satisfaction. Since the launch of the new platform in July 2023, cadhi can now pursue its ambition of becoming the leading eco-responsible purchasing center in the hospitality and catering industry. By using supplier ratings from EcoVadis, cadhi is now able to offer its members 100% sustainable alternatives across all purchasing categories.

Expected results: Improved member satisfaction and network expansion.
Ambition: To become the leading eco-friendly purchasing center.‍

Future projects: Launching a mobile app and onboarding new members while introducing new features to optimize the user experience.