How do you connect Oro to DJUST to automate your B2B orders?

Your B2B orders arrive via email with different negotiated prices for each customer, and your data is scattered between the OroCommerce CRM and your other systems. The connection between Oro and DJUST adds a layer of native automation to your B2B commerce solution. This article shows you how to connect Oro to DJUST Sales to eliminate manual re-entry and synchronize your workflows in real time.

Why connect OroCommerce to DJUST Sales?

OroCommerce manages catalogs, customer accounts, and complex workflows thanks to its integrated CRM. However, orders that arrive via email or file fall outside this structured logic and require manual re-entry.

DJUST Sales absorbs these unstructured incoming flows and transforms them into actionable orders. The connection between Oro and DJUST bridges the gap between order intake and recording in the source system. Your sales reps stop retyping order lines so they can focus on selling.

What is OroCommerce?

OroCommerce is an open-source B2B e-commerce platform designed for manufacturers, distributors, and wholesalers in the mid-market and large enterprise sectors. While many solutions are B2C tools adapted for B2B, Oro natively manages complex pricing schemes, demanding workflows, and customizable products, with an integrated CRM.

Its open code allows it to be adapted and extended to fit any company's rules. Each Oro instance therefore carries its own configuration: customer accounts, price lists, quotes, orders, and inventory.

This is what makes a native connector essential. It must rely on the data actually exposed by Oro's REST API, rather than imposing a rigid structure on your repository.

How does the integration between Oro and DJUST work?

The integration between Oro and DJUST relies on three data flows synchronized in real time, without heavy development.

DJUST takes an API-First approach to query Oro's ERP, CRM, and WMS. This integration ensures that customer data, catalogs, and inventory remain aligned between the two platforms, without double entry.

For B2B order automation, DJUST Sales captures orders received via email or file, queries OroCommerce data, and automatically creates the order in the source system. The process takes place in three steps:

• The order arrives via email or file in DJUST Sales.
• DJUST queries OroCommerce to retrieve the catalog, pricing, and stock.
• The order is created and saved in Oro, ready for processing.

AI agents integrated into DJUST handle customer requests, consult the catalog and pricing conditions in Oro, and then prepare the order. Complex pricing management, synchronized from Oro, adheres to your B2B pricing strategy without manual intervention.

Which B2B processes are automated by the Oro-DJUST connection?

DJUST Sales automates all your B2B order flows without the need for manual data entry. Orders received via email, file, or direct request are transformed into actionable orders within OroCommerce.

Real-time integration with existing systems synchronizes prices, stock levels, and orders between DJUST and OroCommerce. Your data remains consistent from end to end, with no risk of pricing discrepancies.

The DJUST Sales tool frees your sales team from repetitive tasks by validating data directly within the Oro CRM. The DJUST platform's 100% B2B approach handles large catalogs, customer-specific pricing, quotes, and workflows as standard business realities.

3 points to check before connecting your tools:

• Verify the quality and consistency of your data in Oro (catalog, pricing, customer accounts).
• Identify unstructured order flows (emails, files) that consume the most data entry time.
• Validate your customer-specific pricing rules so that DJUST can apply them automatically.

What concrete results can be expected from an Oro x DJUST ERP integration?

The primary gain is measured in processing time. According to DJUST, the time to integrate an order into the ERP drops from 20–45 minutes with manual entry to less than 5 minutes once automated. For a sales administration team processing 40 orders per day, this represents 10 to 25 hours saved each week.

Processing capacity follows the same trend. DJUST estimates that a sales administrator can go from handling 20–30 orders per day to 60–100 orders with a multichannel order management system.

For companies that have migrated to its platform, DJUST reports a 10% reduction in time spent on manual tasks, a 35% increase in customer satisfaction, and an 11% improvement in retention.

To manage the project, track three indicators: the share of orders processed automatically, the average quote-to-order cycle time, and the error rate. DJUST considers a pilot phase successful when the straight-through processing (STP) rate exceeds 70% and the error rate remains below 2%.

Is the OroCommerce x DJUST Sales connector right for your business?

The connector is designed for companies that already sell on OroCommerce but still receive some of their orders outside the portal. According to DJUST, 60% of B2B orders still arrive via email or PDF, even for companies equipped with an e-commerce site.

It is right for you if you recognize yourself in at least one of these situations:

• Your sales administration teams are re-entering purchase orders received via email, PDF, Excel, or Word.
• You apply negotiated terms and customer-specific pricing to high order volumes.
• You are a manufacturer, distributor, or wholesaler, and your catalog is managed in Oro.
• You want to automate order taking without launching a new platform project: SimpleOrders can be deployed in just a few days thanks to its native ERP integration.

DJUST manages approximately 1.5 billion euros in orders per year for around fifty clients, including Franprix, Monoprix, Eiffage, and Jeff de Bruges.