DJUST vs. PrestaShop: Which B2B platform should you choose?

PrestaShop is the open-source benchmark for e-commerce in Europe, with over 300,000 active stores worldwide. However, for complex B2B companies—those dealing with large catalogs, contract pricing, automated quotes, and approval workflows—an open-source solution designed for retail commerce is rarely enough.

They migrated to DJUST

DJUST, the e-commerce platform built for B2B

DJUST is a native B2B e-commerce platform designed for industrial companies, distributors, and wholesalers. Unlike retail solutions adapted for B2B, DJUST was architected from day one to handle the complexities of inter-company trade: catalogs with millions of SKUs, contract pricing, approval workflows, and deep ERP integrations.

The result: deployments in 2 months, high adoption rates, and measurable growth from the very first months.

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Featured comparisons
DJUST VS Sylius
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DJUST vs. Shopify B2B
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DJUST vs. PrestaShop
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DJUST VS OroCommerce
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DJUST VS Magento (Adobe Commerce)
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The comparison

DJUST — Built for B2B complexity

DJUST starts with a simple premise: B2B is not just B2C with a login. Inter-company business relationships involve negotiated price structures, multi-level purchasing workflows, customer-specific catalogs, and deep integrations with existing systems (ERP, PIM, CRM). Our philosophy is to build a platform that adapts to your business reality, not the other way around.

PrestaShop — Built for B2C, extended to B2B via modules

PrestaShop is an open-source platform founded in 2007, originally designed for retail commerce. With over 300,000 merchants and a large developer community, it is a popular option for small and medium-sized B2C stores in Europe. However, PrestaShop was not built for B2B. B2B features—such as customer account management, tiered pricing, quotes, and approval workflows—require paid third-party modules, which are often poorly maintained, or custom development. The result is an unpredictable total cost of ownership, long deployment times, and a heavy reliance on an internal technical team.

Use cases

Managing a catalog of 500,000+ SKUs with customer-specific pricing

Your catalog is constantly evolving, every client has their own pricing terms, and your sales team needs access to the right prices in real time. With DJUST, this complexity is native. With PrestaShop, every differentiated pricing rule requires a specific module—often incompatible with others—and performance degrades rapidly beyond 50,000 SKUs without dedicated infrastructure.

✅ DJUST: Native management of massive catalogs and contract pricing. PrestaShop: Requires third-party modules and significant server resources.

Automating complex quotes and shortening the sales cycle

Your customers configure complex orders and request quotes, while your sales team spends hours entering them manually. DJUST automates this entire workflow using AI, from the quote request to the confirmed order, with a 2-month deployment time. PrestaShop has no native AI quoting module. Available market solutions are fragmented and require costly development.

✅ DJUST: Integrated native AI automated quoting. PrestaShop: Feature does not exist natively; custom development required.

Deploying a B2B e-commerce strategy across multiple countries

You operate in multiple countries with different currencies, languages, and catalogs. DJUST natively manages multi-entity and multi-market operations from a single interface. With PrestaShop, each market requires a separate instance or a complex multi-store configuration, multiplying maintenance costs, security risks, and operational overhead.

✅ DJUST centralizes multi-country management. PrestaShop requires multiple instances and ongoing technical maintenance.

FONCTIONNALITÉSDJUSTPRESTASHOP
Natif B2B✅ Conçu B2B dès le départ⚠️ B2B via modules tiers
Tarification complexe✅ Prix client, contrat, volume⚠️ Modules payants requis
Remises & promotions✅ Règles illimitées et combinables⚠️ Limité, risque conflits modules
Taille catalogue✅ Millions de références⚠️ Dégradation >50k références
Devis automatique (IA)✅ Intégré nativement avec IA❌ Non disponible nativement
Workflow d'approbation✅ Multi-niveaux natif❌ Non disponible nativement
Intégration ERP / PIM✅ Natif (SAP, Dynamics...)⚠️ Développement custom requis
Multi-pays / entités✅ Natif, une seule interface⚠️ Multi-boutique complexe
IA & Automatisation✅ Native et B2B-specific❌ Non disponible
Déploiement✅ Dès 2 mois⚠️ 6-12 mois avec développements
Hébergement & sécurité✅ SaaS géré, mises à jour auto❌ Auto-hébergé, patchs manuels
Coût total (TCO)✅ Prévisible, sans surcoûts cachés⚠️ Variable, souvent sous-estimé
Modèle DTC + B2B❌ Centré B2B uniquement✅ Compatible B2C et B2B
Écosystème d'apps⚠️ Connecteurs ciblés B2B✅ +3 500 modules disponibles
Accompagnement client✅ CSM dédié, support inclus⚠️ Communauté open-source

Case studies

VirtualExpo

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VirtualExpo modernizes its digital experience with DJUST, without replatforming

Discover how VirtualExpo integrated a Mirakl marketplace into its existing ecosystem without replatforming, thanks to DJUST's headless approach. A strategic transition to evolve its legacy B2B model toward e-commerce.

Socoda

Henri Danzin, Marketing & Digital Director

From decentralization to digital centralization: How Socoda modernized its B2B network

With over 200 independent distributors, the company modernized its processes by adopting a centralized digital platform, thereby improving efficiency and customer satisfaction in B2B distribution.

SPHERE Distribution

Martin Gauriau, Digital Project Manager

Simplify and automate B2B e-commerce with DJUST

With DJUST, the SPHERE group has digitized its B2B sales using a flexible, automated e-commerce platform. The result: time savings, an improved customer experience, and rapid deployment.

Majorian

Stéphane Decré, Chief Technical Officer

Majorian is reinventing B2B purchasing in the hospitality and catering industry with cadhi

Majorian offers a suite of 4 innovative solutions designed to help hoteliers and restaurateurs achieve greater efficiency and sustainability.

Jeff de Bruges

Dennys Larrieu, General Manager

Jeff de Bruges modernizes and unifies its ordering system with DJUST x Clever Age

In a sector as dynamic as confectionery, where seasonality and precise inventory management are essential, Jeff de Bruges, an iconic industry leader, has decided to take a decisive step in its digital transformation.

Franprix

Rémi Lowagie, Head of Supply Chain

Comment augmenter la disponibilité en rayon et réduire les ruptures de stock grâce à un outil de commande performant ?

Avec son réseau de plus de 1200 magasins implantés majoritairement en Ile de France, dans le bassin Lyonnais et méditerranéen, franprix a lancé une transformation majeure de l’acte de commande en magasin. Cette initiative vise à optimiser la disponibilité en rayon et à enrichir l’offre en magasin.

Foodia

Juan Vicuña, CEO

Foodia is building a sustainable B2B portal for the future of food commerce

A global B2B portal for the food industry, aiming to become a leader in sustainable food trade. They faced challenges such as complex purchasing cycles, large-scale orders, and traditional methods.

Lesaffre

Pierre Sinturet, Director of E-commerce and Digital Marketing

How Lesaffre harmonized and digitized its international B2B sales process with DJUST

Lesaffre is a global leader in fermentation and biotechnology. The group provides essential solutions for baking, nutrition, health, and numerous industrial sectors. With a strong international presence and a deep-rooted culture of innovation, Lesaffre is now accelerating its digital transformation to modernize its B2B journeys and harmonize its practices across the entire group.

Farbos

Laurent Audoubert, Branch Director, PROLIANS

Digitalizing Farbos with a B2B e-commerce platform connected to its ERP

Case study on Farbos' digitalization: B2B e-commerce, ERP integration, and sales process optimization.

Eiffage

Julien Blazy, Methods and Purchasing Performance Director

Eiffage is revolutionizing construction procurement with BlueOn

Eiffage, a leader in construction and concessions in France and Europe, has embarked on an ambitious decarbonization journey with the creation of BlueOn, an innovative marketplace designed to set a new standard in the procurement process.

Duo Mobilier

Hugo Béranger, Manager

How did Duo Mobilier launch a high-performing e-commerce business while highlighting bespoke design and artisanal expertise?

Combining artisanal expertise with custom e-commerce to provide a seamless, personalized customer experience for both individuals and professionals.

Dester

Remi Béranger, VP Global Supply Chain

From manual to automated. How deSter drove new growth through B2B commerce.

A leader in sustainable food packaging needed a modern approach to drive growth and efficiency. The DJUST B2B commerce platform revolutionized their order management and administrative processes, enabling greater agility and improved performance.

C10

Benoit Pichat, CIO

From custom to SaaS: C10 modernizes its beverage distribution platform with DJUST

Discover how C10 is looking to redefine its B2B ordering experience with DJUST by transforming C10 Commande into a modern, high-performance platform tailored to the evolving needs of its members.

Adore Me

Romain Liot, Co-Founder & COO

Adore Me: Launching a wholesale growth strategy with DJUST

Adore Me, a subsidiary of Victoria’s Secret and an American brand known for its inclusive and sustainable lingerie and its initial D2C retail strategy, has chosen DJUST to accelerate its international development in 2024-2025 by focusing on wholesale. The collaboration with DJUST will allow Adore Me to unify and digitize its sales channels, including department stores, distributors, SMBs, and marketplaces.‍ Discover how DJUST plans to help transform Adore Me into a major player in international wholesale by providing a modern, high-performance, and innovative platform that redefines the distribution experience in the lingerie sector.

ABC Collectivités

Pierre Raveneau, CEO

Boost B2B growth with DJUST, a modern, high-performance e-commerce platform

Discover how ABC Équipements Collectivités modernized its B2B e-commerce with DJUST: performance, SEO improvements, ERP connectivity, quotes, and scalable multi-store configuration.

DJUST VS other alternatives

Discover our comparisons with various B2B commerce players!

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