DJUST vs. PrestaShop: Which B2B platform should you choose?
PrestaShop is the open-source benchmark for e-commerce in Europe, with over 300,000 active stores worldwide. However, for complex B2B companies—those dealing with large catalogs, contract pricing, automated quotes, and approval workflows—an open-source solution designed for retail commerce is rarely enough.
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They migrated to DJUST
DJUST, the e-commerce platform built for B2B
DJUST is a native B2B e-commerce platform designed for industrial companies, distributors, and wholesalers. Unlike retail solutions adapted for B2B, DJUST was architected from day one to handle the complexities of inter-company trade: catalogs with millions of SKUs, contract pricing, approval workflows, and deep ERP integrations.
The result: deployments in 2 months, high adoption rates, and measurable growth from the very first months.
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The comparison
DJUST — Built for B2B complexity
DJUST starts with a simple premise: B2B is not just B2C with a login. Inter-company business relationships involve negotiated price structures, multi-level purchasing workflows, customer-specific catalogs, and deep integrations with existing systems (ERP, PIM, CRM). Our philosophy is to build a platform that adapts to your business reality, not the other way around.

PrestaShop — Built for B2C, extended to B2B via modules
PrestaShop is an open-source platform founded in 2007, originally designed for retail commerce. With over 300,000 merchants and a large developer community, it is a popular option for small and medium-sized B2C stores in Europe. However, PrestaShop was not built for B2B. B2B features—such as customer account management, tiered pricing, quotes, and approval workflows—require paid third-party modules, which are often poorly maintained, or custom development. The result is an unpredictable total cost of ownership, long deployment times, and a heavy reliance on an internal technical team.
Use cases

Managing a catalog of 500,000+ SKUs with customer-specific pricing
Your catalog is constantly evolving, every client has their own pricing terms, and your sales team needs access to the right prices in real time. With DJUST, this complexity is native. With PrestaShop, every differentiated pricing rule requires a specific module—often incompatible with others—and performance degrades rapidly beyond 50,000 SKUs without dedicated infrastructure.
✅ DJUST: Native management of massive catalogs and contract pricing. PrestaShop: Requires third-party modules and significant server resources.

Automating complex quotes and shortening the sales cycle
Your customers configure complex orders and request quotes, while your sales team spends hours entering them manually. DJUST automates this entire workflow using AI, from the quote request to the confirmed order, with a 2-month deployment time. PrestaShop has no native AI quoting module. Available market solutions are fragmented and require costly development.
✅ DJUST: Integrated native AI automated quoting. PrestaShop: Feature does not exist natively; custom development required.
Deploying a B2B e-commerce strategy across multiple countries
You operate in multiple countries with different currencies, languages, and catalogs. DJUST natively manages multi-entity and multi-market operations from a single interface. With PrestaShop, each market requires a separate instance or a complex multi-store configuration, multiplying maintenance costs, security risks, and operational overhead.
✅ DJUST centralizes multi-country management. PrestaShop requires multiple instances and ongoing technical maintenance.

Case studies
DJUST VS other alternatives
Discover our comparisons with various B2B commerce players!
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